Author
James Berry
London, United Kingdom
About James Berry
James is the Founder & CEO of LLMrefs. With 8+ years in revenue-driven SEO, he has acquired millions of users through organic growth and generated over $10M in revenue from ChatGPT traffic. He is one of the leading experts in AI SEO and a open source contributor.
Recent Posts by James
November 10, 2025
CiteMET grows your LLM traffic with AI share URL buttons
CiteMET is a AI SEO method to grow your LLM traffic & visibility in AI search engines with dynamic AI share URL buttons
October 15, 2025
Help AI bots understand your content with the LLM Only React Component
AI search engine crawlers (like ChatGPT) cannot view dynamic web content. LLM Only is an open source React component that helps AI bots understand your content.
October 10, 2025
Microsoft's AI SEO visibility content optimization guide
Microsoft Bing guidelines on how to optimize your content for increased AI search citations and visibility.
October 7, 2025
ChatGPT Apps SDK for SEOs and developers
ChatGPT Apps SDK announced at OpenAI DevDay 2025. Learn how to optimize for AI search where apps live inside ChatGPT.
September 10, 2025
The 10 best AI SEO tools in 2025
A hands-on guide to the 10 best AI SEO tools for 2025. Practical reviews covering AI visibility tracking, content optimization, and traditional SEO platforms with AI features.
July 1, 2025
Cloudflare blocks AI bots & crawlers by default
Cloudflare now blocks AI bots & AI crawlers on all new websites by default. Learn what this means for AI search visibility, how to configure your settings, and whether you should opt out.
June 29, 2025
We leaked the ChatGPT-4o System Prompt 2025
LLMrefs leaked the system prompt behind ChatGPT-4o. We discovered that ChatGPT has no search index, why it triggers web search and how it queries the web.
June 25, 2025
Everything YouTube taught me about AI search
I binge-watched every AI SEO video on YouTube. Everything I learnt about GEO, AEO, LLMO and how to rank in AI search engines.