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About LLMrefs - AI Search Visibility & LLM SEO (AEO, GEO)

Who we are

LLMrefs is an AI search analytics platform and LLM brand visibility tracker. We help brands, agencies, and SEO professionals with AI SEO - sometimes called Answer Engine Optimization (AEO) or Generative Engine Optimization (GEO) - by helping them understand and optimize how they appear across generative AI search engines like ChatGPT, Google AI Overviews, AI Mode, Gemini, Perplexity, Claude, Grok, and more.

Marketing teams use LLMrefs to track prompts, monitor brand visibility, benchmark competitors, and identify new content opportunities in the era of AI-powered search.

What we do

Traditional SEO tools tell you how you rank in classic Google search results. But AI search engines work differently. They understand context, interpret natural language, and return conversational answers instead of pages of blue links. That means traditional keyword tracking breaks down.

LLMrefs solves this problem by focusing on AI search visibility.

We:

  • Track your keywords across major AI search engines
  • Automatically generate prompts based on real user questions and conversations
  • Analyze responses, citations, and brand mentions
  • Turn this into clear, repeatable visibility metrics

With LLMrefs you can:

  • Track brand visibility and rankings across 10+ AI search engines
  • Benchmark performance against competitors with share-of-voice metrics
  • See which sources and citations AI engines use when answering questions about your brand
  • Monitor high-value keywords with scheduled updates and ongoing insights
  • Export data and integrate it into your workflows via API

Why AI search needed new analytics

Search behaviour is changing. People are asking AI assistants questions instead of typing keywords into a traditional search box. Your brand might be showing up in those conversations even if you're nowhere near position #1 in Google's classic results.

We built LLMrefs because AI search needs its own analytics layer.

  • You shouldn't have to guess which prompts to test.
  • You shouldn't need to manually copy-paste answers out of ChatGPT.
  • You shouldn't have to reverse-engineer non-deterministic LLM behaviour on your own.

Our goal is to let you think in keywords and topics, while we handle:

  • Prompt generation and variations
  • Fan-out queries and grounding
  • Collecting and analysing AI responses at scale

So you get stable, comparable visibility metrics instead of one-off screenshots.

How we think about data & quality

AI models are noisy and non-deterministic. Measuring them properly is hard.

We're committed to making visibility metrics statistically meaningful and repeatable, not just "vibes":

  • We aggregate responses across multiple prompts and engines
  • We normalise and weight results to avoid outliers
  • We focus on clarity: you know what we measured, how often, and why it matters

Where other tools might give vague visibility scores, our aim is to make every number explainable and actionable.

Who we're for

LLMrefs is built for teams who care about how they show up in AI answers:

  • Brands & in-house marketing teams who want to understand brand visibility in AI search and justify investment
  • Agencies & SEO teams who need to report AI visibility and share of voice for multiple clients
  • Growth, product & analytics teams who want to connect AI search presence to awareness and demand

Whether you're a startup or an enterprise, our goal is to give you a clear, honest picture of your AI search visibility and a path to improve it.

Our mission

We want to help every brand succeed in AI search.

As AI assistants and LLMs become the default interface for information, we believe AI search visibility and AI SEO (including AEO and GEO) will matter as much as "page 1 rankings" once did. LLMrefs exists to give marketers and SEO teams the tools, data, and language they need to succeed in this new landscape.

Get in touch

Have questions about LLMrefs or want to see how AI search visibility looks for your brand?

85 Great Portland Street, First Floor, London W1W 7LT

LLMrefs