The 12 Best SEO Reporting Software for Agencies in 2025

For digital marketing agencies, client reporting isn't just an administrative task; it's a critical function that demonstrates value, justifies retainers, and builds long-term trust. Manually compiling data from Google Analytics, Search Console, rank trackers, and backlink tools is inefficient and prone to errors. The right SEO reporting software for agencies automates this entire process, transforming raw data into clear, compelling narratives of progress and ROI.

This guide moves beyond generic feature lists to provide a comprehensive breakdown of the top platforms available today. We'll analyze each tool's core strengths and weaknesses, focusing specifically on agency-centric features like white-labeling, multi-client dashboards, automated scheduling, and integration capabilities. You'll find detailed comparisons of pricing, usability, and the specific use cases where each platform truly excels, from local SEO specialists to enterprise-level teams.

We will explore how each solution helps you visualize key metrics, from keyword ranking improvements to backlink profile growth. Ultimately, the primary goal for any SEO agency is to implement effective strategies to increase organic traffic, a key performance indicator that these reporting tools are designed to measure and display efficiently. This resource is designed to help you select the precise software that aligns with your agency’s workflow, client base, and growth objectives. We also delve into how innovative and forward-thinking tools like LLMrefs are addressing the new challenge of tracking visibility within AI-driven answer engines, a crucial consideration for future-proofing your reporting.

1. LLMrefs

LLMrefs is an outstanding, purpose-built analytics platform meticulously designed for the new era of search: Answer Engine Optimization (AEO). As generative AI models like ChatGPT, Google AI Overviews, and Perplexity become primary discovery channels, LLMrefs provides the critical visibility agencies need to track and improve their clients' presence within these AI-driven responses. It smartly moves beyond traditional SERP tracking to offer a sophisticated, keyword-centric methodology for measuring share of voice in conversational search.

This platform excels by simplifying a complex problem. Instead of forcing agencies to track countless individual prompts, LLMrefs uses your target keywords to automatically generate and run thousands of conversational queries. It then aggregates citations, brand mentions, and response data across a wide range of LLMs, converting it all into clear, actionable performance metrics. This makes it an indispensable piece of modern seo reporting software for agencies looking to future-proof their strategies and stay ahead of the curve.

Why LLMrefs is a Top Choice for Agencies

LLMrefs is architected from the ground up to support agency workflows brilliantly. A single subscription includes unlimited seats and projects, enabling your entire team to manage multiple client campaigns without incurring extra costs. The platform provides client-specific dashboards, CSV exports, and API access, ensuring you can seamlessly integrate AEO data into your existing reporting stacks and client presentations.

The platform's real power lies in its actionable outputs. For example, by inspecting source citations, your team can pinpoint the exact content being referenced by AI models. If a competitor is cited for a key term, you can analyze their content to identify gaps in your client’s strategy. This data directly informs content creation, link-building, and digital PR efforts with a precision that was previously unattainable.

Practical Example: An agency managing a skincare brand can use LLMrefs to track the keyword "best vitamin C serum." LLMrefs will run varied prompts like "what is the best vitamin C serum for sensitive skin?" across ChatGPT, Gemini, and others. If the report shows competitor sites are frequently cited, the agency can analyze those sources to guide the creation of a more comprehensive, authoritative article for their client, directly increasing its chances of being featured in future AI responses.

Key Features and Pricing

Feature	Details	Ideal Agency Use Case
Keyword-Centric Tracking	Tracks core keywords, not brittle prompts, across 10+ LLMs.	Measuring brand visibility for core client topics consistently over time.
Citation & Mention Analysis	Identifies the exact URLs and content AI models are sourcing.	Uncovering content gaps and high-value outreach/link-building opportunities.
Agency-Ready Features	Unlimited seats, unlimited projects, client dashboards, API access.	Scaling AEO services across the entire client portfolio without added license fees.
Geo-Targeting	Monitors AI responses across 20+ countries and 10+ languages.	Reporting on international campaign performance for global clients.
AEO Toolkit	Includes an AI crawlability checker and LLMs.txt generator.	Ensuring client websites are technically optimized for AI data consumption.

Pricing: LLMrefs offers a free-to-start plan. The Pro plan, ideal for agencies, is currently available for $79/month and includes tracking for 50 keywords, weekly reports, API access, and all core features. Additional keyword packs can be added to scale with client needs.

Visit LLMrefs

2. AgencyAnalytics

AgencyAnalytics is a purpose-built reporting platform designed specifically for the operational tempo of digital marketing agencies. It excels at consolidating data from over 80 marketing channels into a single, cohesive, and fully white-labeled dashboard for each client. This makes it an ideal choice for agencies that offer a wide range of services beyond just SEO, such as PPC, social media, and email marketing, and need to present a holistic performance picture.

The platform's core strength lies in its simplicity and scalability. Instead of wrestling with complex data connectors, your team can quickly build comprehensive reports using pre-made templates and drag-and-drop widgets. Its pricing model, based on the number of client campaigns, makes budget forecasting predictable as you grow. The client portal feature provides an actionable insight: it allows clients to log in anytime to view a live, branded dashboard, reducing the need for constant status update requests and empowering them with transparent data access.

Key Features & Use Case

• Integrated Reporting: Pull data from Google Analytics 4, Google Search Console, Google Ads, Ahrefs, and social platforms into one automated report.
• White-Label Client Portal: Provide clients with a custom-branded login (e.g., reports.youragency.com) where they can access their live dashboards and reports 24/7.
• Automated Scheduling: Set up reports to be generated and emailed to clients automatically on a daily, weekly, or monthly basis, saving significant administrative time.

Pros & Cons

Pros	Cons
Pricing scales by client count, making it easy to forecast costs.	Core rank tracking functionality is a paid add-on, not included in base plans.
Extremely fast setup with an intuitive interface and report templates.	API access and advanced data customizations are reserved for higher-tier plans.
Robust white-label options and granular user permissions for your team.	Can feel less specialized for deep SEO analysis compared to dedicated SEO tools.

Pricing & Onboarding

AgencyAnalytics offers several tiers, starting with the Freelancer plan at $12/month per campaign, the Agency plan at $18/month per campaign, and custom Enterprise pricing. The main differentiators are the number of integrations, user seats, and access to features like goal-setting and API access.

Practical Example: To streamline onboarding, create a master report template for your core "SEO package." This template can then be cloned for each new client, and you only need to connect their specific data sources, cutting down new client setup time from hours to minutes. This actionable process ensures consistency across all client reports.

Website: https://agencyanalytics.com

3. Semrush (My Reports Suite)

For agencies already deeply embedded in the Semrush ecosystem for keyword research, competitive analysis, and site audits, the "My Reports" suite is a natural and powerful extension. Instead of exporting data to a third-party tool, this module allows you to build sophisticated reports directly within the platform. It leverages Semrush's vast reservoir of proprietary SEO data and combines it with over 35 external integrations, including Google Analytics 4 and Google Search Console.

The key advantage is the seamless integration of Semrush’s core analytics into your client reporting. You can drag and drop widgets from the Position Tracking, Site Audit, or Backlink Audit tools directly into a branded PDF or an interactive dashboard. This creates a cohesive narrative, connecting your agency's daily SEO activities with tangible performance metrics, all within one familiar interface. This makes it one of the most integrated options for seo reporting software for agencies that use Semrush as their primary toolkit.

Key Features & Use Case

• Native Data Integration: Directly pull data from all of Semrush's core toolkits, including keyword rankings, backlink profiles, and technical audit scores, into reports.
• Branded & Interactive Reports: Create fully white-labeled reports with custom themes and share them as scheduled PDFs or via a link to a live dashboard (Pro plan required for custom domain).
• AI Report Summaries: Use the AI-powered feature to automatically generate executive summaries of report data, helping you deliver key insights to clients more efficiently.

Pros & Cons

Pros	Cons
Deep native SEO data (keywords, backlinks, audits) feeds directly into reports.	Per-report billing can become expensive as your client and report count grows.
Flexible pay-per-report model is useful for agencies with smaller client rosters.	Some key reporting capabilities, like the custom domain, require the Pro tier.
AI-generated summaries help speed up the creation of client-facing insights.	The interface for report building is less intuitive than dedicated reporting platforms.

Pricing & Onboarding

Semrush's reporting functionality is an add-on to its standard subscription plans (Pro, Guru, Business). The "My Reports" module uses a flexible model where you can purchase individual "Pro" reports with advanced features like branding and hourly updates. Standard report creation is available on all plans. For a deeper analysis of how Semrush's features compare, you can learn more about its capabilities as a top SEO ranking reporting software.

Practical Example: An agency can set up a weekly "Position Tracking" report for a client targeting "commercial HVAC repair." Inside the report, they can drag the "Rankings Distribution" widget and add an AI-generated summary. This provides an actionable insight: if the number of keywords in the top 3 has declined, the summary can highlight this, prompting the account manager to investigate recent SERP changes or competitor movements.

Website: https://www.semrush.com/kb/34-my-reports

4. SE Ranking

SE Ranking positions itself as an all-in-one SEO platform that offers exceptional value, combining a full suite of analysis tools with a powerful, integrated report builder. It is a compelling choice for agencies that want to consolidate their tool stack, bundling rank tracking, website audits, and competitive research with client reporting capabilities in a single, cost-effective subscription. This integrated approach simplifies workflows by eliminating the need to pull data from separate, disconnected tools.

The platform's strength is its balance between comprehensive SEO functionality and accessible agency features. The white-label options and a dedicated "Agency Pack" add-on are designed specifically for client management, allowing you to provide branded reports and a client portal without the enterprise-level price tag of some competitors. This makes it a standout piece of seo reporting software for agencies looking to scale efficiently.

Key Features & Use Case

• Integrated Report Builder: Create scheduled, branded SEO reports that automatically include data on rankings, traffic, site audits, and backlink monitoring directly from the platform.
• Agency Pack Add-on: A purpose-built toolkit that includes white-labeling, lead generation widgets for your agency site, and an unlimited number of client seats.
• Looker Studio Connector: For agencies that require more advanced data visualization, the connector allows you to pull SE Ranking data into custom Looker Studio dashboards for deeper analysis.

Pros & Cons

Pros	Cons
Excellent value for an all-in-one SEO and reporting tool.	Key agency features (white-labeling, lead gen) are part of a paid Agency Pack add-on.
Flexible rank tracking with daily update options included in base plans.	API access and higher collaboration limits are reserved for Pro and Business plans.
Full-featured 14-day trial allows for thorough evaluation before committing.	Some advanced tools like the Content Editor operate on a separate credit system.

Pricing & Onboarding

SE Ranking offers several plans based on rank tracking frequency and feature sets, starting with the Essential plan (around $55/month). The Pro and Business plans offer higher limits, more user seats, and API access, making them better suited for growing agencies. The Agency Pack is an additional monthly fee on top of the base plan.

Practical Example: An agency can create a master "Monthly SEO Performance" report template within the Report Builder. For each new client, clone this template, connect their project, and schedule it for delivery. The actionable insight here is efficiency: this repeatable process ensures consistent, professional reporting for every client without reinventing the wheel each time.

Website: https://seranking.com/subscription.html

5. Raven Tools

Raven Tools is a long-standing and versatile player in the marketing reporting space, offering a balanced suite of SEO tools alongside its core reporting functionality. It's designed for agencies that need more than just a reporting shell, providing built-in capabilities like site audits, rank tracking, and backlink analysis powered by integrations with Moz and Majestic. This makes it a cost-effective, all-in-one solution for agencies managing a moderate number of clients who want to consolidate their tool stack.

The platform distinguishes itself by packaging a significant amount of SEO data and analysis tools directly within its reporting environment. Rather than simply pulling data, Raven Tools helps you generate it. You can run a comprehensive site audit, track keyword rankings across multiple locations, and analyze competitor backlinks, then pull all that proprietary data directly into a white-labeled client report without leaving the platform. This integrated workflow is a key benefit for teams aiming for efficiency.

Key Features & Use Case

• All-in-One SEO & Reporting: Conduct site audits, track keyword rankings, and perform backlink analysis directly within the platform and add the findings to reports.
• White-Label Report Builder: Create fully customized, automated PDF and HTML reports with your agency's branding, scheduled for delivery to clients.
• Trusted Data Integrations: Pulls marketing data from over 30 sources, including key SEO data providers like Moz and Majestic for backlink and authority metrics.

Pros & Cons

Pros	Cons
Good value with generous limits on campaigns and keywords in base plans.	Some parts of the UI can feel dated compared to more modern, specialized platforms.
Strong report customization with a drag-and-drop builder and many widgets.	Advanced data connectors or specialized integrations may require add-ons.
Multiple plan sizes that are structured to scale as an agency grows its roster.	Less focused on emerging metrics like AI-driven answer engine visibility.

Pricing & Onboarding

Raven Tools offers several tiers, starting with the Small Biz plan at $49/month, the Grow plan at $109/month, and the Lead plan at $299/month, with custom Enterprise solutions available. Plans are primarily differentiated by the number of campaigns, user seats, and keyword rank tracking limits.

Practical Example: A great actionable strategy is to run a "Site Auditor" crawl on a new client's website on day one. Use the audit results—like the number of broken links or pages with missing titles—as the centerpiece of your first report. This instantly demonstrates value and provides a clear, data-backed starting point for your SEO engagement, framing the rest of the campaign as the solution.

Website: https://raventools.com/marketing-platform/pricing/

6. DashThis

DashThis is built for speed and simplicity, positioning itself as one of the most user-friendly reporting tools available for agencies that need to produce clean, client-ready dashboards without a steep learning curve. Its core value proposition is its "per dashboard" pricing model, which contrasts with many competitors that charge per client or per data source. This makes it a highly attractive piece of SEO reporting software for agencies managing smaller clients or those who only require a single, consolidated performance overview.

The platform excels at quickly pulling together key metrics into visually appealing reports using pre-built templates and widgets. Instead of getting bogged down in complex data manipulation, agency users can connect sources like Google Analytics 4, Search Console, and various ad platforms in minutes to create a shareable, white-labeled dashboard. It strikes a balance between essential functionality and ease of use, making it ideal for snapshot-style reporting.

Key Features & Use Case

• Preset Widgets and Templates: Get started immediately by selecting from a library of pre-configured widgets for common SEO KPIs, significantly reducing setup time.
• Automated Email Dispatches: Schedule reports to be sent automatically as branded PDFs or shareable links, ensuring clients receive timely updates without manual intervention.
• Pay-Per-Dashboard Model: The pricing structure is based on the number of active dashboards you maintain, offering a predictable cost model for simple client needs. This is explored further in other digital marketing reporting tool reviews.

Pros & Cons

Pros	Cons
Extremely low setup time; non-technical team members can build reports easily.	Less flexible for advanced data blending or complex, multi-source calculations.
Pay-for-dashboards pricing simplifies budgeting for smaller client accounts.	Costs can increase quickly if a single client requires multiple distinct dashboards.
Good balance of simplicity and white-label options for professional SEO snapshots.	The feature set is less deep compared to more specialized, data-heavy platforms.

Pricing & Onboarding

DashThis offers four main plans based on the number of dashboards: Individual (3 dashboards for $45/month), Professional (10 for $139/month), Business (25 for $269/month), and Standard (50 for $419/month). All plans include unlimited integrations, users, and data sources.

Practical Example: An actionable onboarding tip is to leverage their "preset report templates." Select the "Monthly SEO" template, customize it with your agency's branding and preferred KPIs, and then save it as your own master template. For each new client, you simply clone it and connect their data sources, getting a professional report running in under five minutes.

Website: https://dashthis.com/pricing

7. Whatagraph

Whatagraph is a multi-channel automated reporting platform designed to help agencies streamline the creation of performance reports. Its primary strength lies in its ability to quickly consolidate data from over 100 marketing sources, including crucial SEO tools like Google Search Console and Semrush, alongside paid media and social platforms. This makes it an excellent choice for agencies needing to tell a complete marketing story, showing how SEO efforts complement and influence paid campaigns and social media engagement.

The platform is built around speed and simplicity, with a vast library of pre-built report templates and drag-and-drop widgets. This allows an agency to go from a new client request to a fully branded, insightful report in minutes, not hours. Its focus on visual storytelling and clear data presentation helps clients quickly grasp performance metrics without getting lost in raw data, making it a valuable tool for client retention and communication.

Key Features & Use Case

• Cross-Channel Reporting: Blend SEO data with metrics from platforms like Google Ads, Facebook Ads, and LinkedIn to create holistic performance narratives.
• White-Label & Custom Branding: Fully customize reports and dashboards with your agency's logo, color schemes, and even a custom domain for a professional client experience.
• Automated Delivery: Schedule reports to be sent directly to client inboxes as a live link or PDF on a daily, weekly, or monthly basis, ensuring consistent communication.

Pros & Cons

Pros	Cons
Extremely fast setup with an extensive library of templates for quick starts.	The credit-based system for data sources can become costly for agencies with many clients.
Strong onboarding and support, with dedicated managers on higher plans.	Some advanced customization features are locked behind higher-tier plans.
Excellent for multi-channel storytelling, combining SEO, paid, and social data.	Less focused on deep, granular SEO analysis compared to dedicated platforms like Ahrefs.

Pricing & Onboarding

Whatagraph offers three main tiers: Professional ($223/month), Premium ($335/month), and a custom Enterprise plan. The plans are primarily differentiated by the number of users, data sources included, and access to premium features like API access and dedicated support.

Practical Example: For a client running both SEO and Google Ads, you can create a single report showing "Organic Clicks" next to "Paid Clicks." This provides an actionable insight: if organic clicks for a keyword group are increasing, you can advise the client to reallocate some of the ad budget from that group to target new keywords, demonstrating strategic value beyond just reporting numbers.

Website: https://whatagraph.com/pricing

8. Swydo

Swydo is a streamlined reporting platform that stands out with its unique, transparent pricing model. Instead of charging per client or user, Swydo's cost is based entirely on the number of active data sources you connect. This makes it an exceptionally scalable and predictable option for agencies of all sizes, from growing startups to large teams, as it includes unlimited users, dashboards, and reports across all plans.

The platform is designed for efficiency, focusing purely on consolidating and presenting marketing data beautifully. While it integrates with key SEO tools like Google Search Console and Analytics, its real power for agencies is the ability to also pull in custom data via Google Sheets. This allows you to blend your proprietary metrics or data from unsupported tools directly into client reports, offering a fully customized view of performance. The AI-powered insights and automated KPI monitoring help flag performance changes, adding value without manual analysis.

Key Features & Use Case

• Unlimited Everything: All plans come with unlimited users, reports, and dashboards, removing common barriers to team growth and collaboration.
• Google Sheets Ingestion: Import any custom data, from offline sales figures to metrics from niche tools, to create truly comprehensive performance reports.
• KPI Monitoring & AI Insights: Automatically track key performance indicators and receive AI-generated "health checks" that highlight significant trends or anomalies for your clients.

Pros & Cons

Pros	Cons
Transparent, scalable pricing based on data sources, not users or clients.	Costs can increase if a single client requires many different data sources (e.g., multiple ad accounts).
Easy to operate client reporting for teams of any size, fostering collaboration.	Heavily focused on reporting; lacks the deep, built-in SEO research and audit tools of competitors.
Multi-currency billing options and a 14-day free trial to test the platform.	Fewer native integrations compared to larger, all-in-one reporting suites.

Pricing & Onboarding

Swydo offers a simple, tiered pricing structure based on the number of data sources, starting from $49/month for 10 sources. All plans include the full feature set, including white-labeling and all integrations. They offer a 14-day free trial with no credit card required.

Practical Example: An agency for an e-commerce client can use the Google Sheets integration to import product margin data. They can then create a report that shows organic traffic alongside "Estimated Profit from Organic." This actionable insight elevates the conversation from traffic metrics to bottom-line business impact, powerfully demonstrating the ROI of their SEO efforts.

Website: https://www.swydo.com/pricing/

9. NinjaCat

NinjaCat is an enterprise-grade marketing analytics and reporting platform built for the complexities of large, multi-location agencies. It moves beyond simple dashboards by offering a sophisticated data pipeline, emphasizing governed data, security, and integration with business intelligence (BI) tools. This makes it a powerful choice for agencies managing complex client rosters that require centralized data control and advanced analytics capabilities beyond what typical SEO reporting software provides.

The platform's core strength is its ability to unify disparate data sources into a single, reliable data warehouse. For agencies struggling with data silos across hundreds of campaigns and dozens of tools, NinjaCat acts as the central nervous system. It normalizes data from over 750 integrations, allowing teams to build highly customized, scalable reporting workflows and feed clean data into tools like Tableau or Looker Studio for deeper analysis.

Key Features & Use Case

• Centralized Data Management: Unify data from hundreds of sources into a managed data cloud or connect to your own warehouse like BigQuery or Snowflake.
• Low-Code ETL with AI Assist: Use a visual interface to clean, transform, and map data from various marketing platforms without needing dedicated data engineers.
• Governed BI Integration: Securely deliver cleansed and structured marketing data to external BI platforms like Tableau or Looker Studio for advanced visualization.
• Role-Based Access & Security: Implement granular permissions and robust security protocols, which is critical for agencies with large teams and sensitive client data.

Pros & Cons

Pros	Cons
Designed for large-scale agencies with complex data and security needs.	Pricing is not publicly listed and requires a sales-assisted process.
Strong data governance and role-based access controls for enterprise clients.	Likely overkill for smaller agencies that only need basic SEO reports.
Integrates with external BI tools, offering superior analytical flexibility.	The learning curve can be steeper due to its advanced data capabilities.

Pricing & Onboarding

NinjaCat utilizes a custom pricing model tailored to agency size, data volume, and specific feature requirements. You must schedule a demo to receive a quote, as there are no public pricing tiers. This sales-assisted approach ensures the platform is a fit for the agency’s complex needs.

Practical Example: A large franchise agency can use NinjaCat to create a roll-up report for corporate, showing aggregate SEO performance, and simultaneously generate location-specific reports for each franchisee. This provides an actionable insight at both levels: corporate sees the overall trend, while a franchisee can see they are underperforming on "near me" searches compared to a neighboring location, prompting a local SEO review.

Website: https://www.ninjacat.io/marketing-performance-management-platform/marketing-data-management?utm_source=openai

10. BrightLocal

BrightLocal is the go-to reporting platform for agencies laser-focused on local SEO. It is purpose-built to track, audit, and report on the specific signals that matter for location-based clients, from Google Business Profile (GBP) performance and local pack rankings to citation consistency. For agencies managing businesses like plumbers, dentists, or multi-location franchises, BrightLocal provides the granular data needed to demonstrate tangible local search visibility improvements.

The platform stands out by packaging all core local SEO tasks into a single, cohesive workflow. Instead of jumping between a rank tracker, a GBP dashboard, and a citation tool, agencies can manage everything from one place. Its modular, pay-as-you-go services for citation building and data aggregator submissions also allow agencies to easily resell these services and scale their offerings on demand without a fixed overhead, making it a highly efficient piece of an agency's seo reporting software stack.

Key Features & Use Case

• Local Rank Tracking: Monitor client rankings in the Local Pack, Local Finder, Google Maps, and organic results with hyper-specific location settings.
• Google Business Profile Audits: Automatically audit and track GBP insights, including search queries, photo views, and call tracking, directly within your reports.
• White-Label Reporting: Generate clean, professional reports branded with your agency’s logo and provide clients with a dedicated login to view their local SEO progress.

Pros & Cons

Pros	Cons
Purpose-built for local SEO reporting at scale.	Focused on local SEO; less suitable as a standalone solution for national/enterprise campaigns.
Modular approach lets agencies use only needed tools and add services on demand.	Some key services (citations, aggregator distribution) are separate pay-as-you-go fees.
Strong US and UK coverage across local data sources and citation sites.	The interface can feel data-dense for clients who are new to local SEO metrics.

Pricing & Onboarding

BrightLocal offers several plans, including Track ($35/month), Manage ($45/month), and Grow ($55/month), with pricing based on the number of locations you manage. They also offer a "Just Reviews" plan and pay-as-you-go "Citation Builder" services.

Practical Example: An agency for a local restaurant can set up a report that tracks rankings for "best pizza near me." If the rank drops, the agency receives an alert. The actionable insight is to immediately check the client's GBP for new negative reviews or incorrect business hours, allowing for rapid response to issues that directly impact local visibility and foot traffic.

Website: https://www.brightlocal.com

11. Databox

Databox positions itself as a business analytics platform where agencies can mix and match data from any source to build unified performance dashboards. While not exclusively an SEO tool, its strength lies in connecting disparate data points, making it a powerful piece of seo reporting software for agencies that need to show how organic performance impacts broader business goals like lead generation, sales, and customer lifetime value. It excels at answering complex client questions by blending SEO metrics with CRM and sales data.

The platform is built around its robust integration library and customizable dashboards, which can be shared via live links, scheduled emails, or even displayed on office TVs. For agencies, this means you can create a central command center for each client, pulling in everything from Google Search Console and Semrush to HubSpot and Salesforce. This holistic view helps justify SEO investment by tying it directly to bottom-line results that clients truly care about.

Key Features & Use Case

• 130+ One-Click Integrations: Connect SEO tools with data from CRMs, analytics platforms, advertising networks, and spreadsheets to build comprehensive business dashboards.
• Custom KPI Alerts: Set up automated alerts to notify your team or clients when a key metric (like organic traffic or keyword rankings) hits a certain threshold or changes unexpectedly.
• Agency Partner Program: Access resources, a dedicated community, and co-marketing opportunities designed specifically to help agencies grow and manage their client reporting.

Pros & Cons

Pros	Cons
Excellent for cross-channel KPI tracking (e.g., SEO + PPC + CRO) in one view.	White-labeling is a paid add-on, not included in the standard plans.
Scales effectively from small teams to large enterprises with premium options.	Faster data sync frequencies and other advanced features are locked to higher tiers.
Robust partner program with features and support tailored directly for agencies.	The platform can have a steeper learning curve than more specialized reporting tools.

Pricing & Onboarding

Databox offers tiered pricing starting with the Performer plan at $72/month, moving up to Professional and Premium plans with more dashboards, integrations, and faster data syncs. Custom pricing is available for agencies with high-volume needs. A key detail is that features like white-labeling and advanced security are premium add-ons.

Practical Example: An agency for a SaaS client can connect Google Search Console and HubSpot. They can create a dashboard that shows which blog posts are driving the most organic traffic (GSC data) and which of those posts are generating the most demo sign-ups (HubSpot data). This actionable insight helps prioritize which content to update or promote further, focusing efforts on what drives real business results.

Website: https://databox.com/pricing

12. Looker Studio (Google)

Looker Studio, Google's powerful and largely free visualization platform, serves as the backbone for countless agencies creating custom SEO reports. It excels at connecting directly to the Google ecosystem, allowing for the seamless integration of Google Analytics 4, Google Search Console, and Google Ads data into highly flexible, shareable dashboards. This makes it the go-to choice for agencies that want complete control over the design and data narrative of their client reports without an immediate software subscription cost.

The platform's core strength is its unparalleled flexibility and cost-effectiveness. Agencies can build anything from a simple keyword ranking report to a complex, multi-page performance dashboard that blends SEO, PPC, and user behavior data. While the core product is free, the ecosystem is supported by a large marketplace of third-party connectors, enabling you to pull in data from almost any SEO tool. For larger agencies, Looker Studio Pro adds essential governance features like team workspaces and asset management through Google Cloud. For a broader perspective on where Looker Studio stands among other business intelligence options, this data visualization tools comparison is a helpful resource.

Key Features & Use Case

• Native Google Connectors: Effortlessly pull and blend data from GA4, GSC, and Google Ads for free, forming the foundation of most SEO performance reports.
• Complete Visual Customization: Go beyond templates with total control over report layout, branding, charts, and data visualization to tell a unique story for each client.
• Third-Party Connector Marketplace: Extend functionality by connecting to tools like Semrush, Ahrefs, or SEO crawlers using paid partner connectors.

Pros & Cons

Pros	Cons
Extremely cost-effective with a robust free core product.	Many non-Google data sources require paid third-party connectors.
Highly flexible and customizable visualizations are widely understood.	The Pro version's setup via Google Cloud adds administrative complexity.
Scales into Google Cloud for handling large enterprise SEO datasets.	Can have a steeper learning curve than template-based reporting tools.

Pricing & Onboarding

The core Looker Studio is free with unlimited reports. Looker Studio Pro is a paid service billed through a Google Cloud account, adding enterprise-level features for team management and support.

Practical Example: An agency can build a master custom SEO dashboard template. This template can then be copied for new clients, requiring you only to switch out the data source. A powerful actionable insight comes from blending data: create a chart that overlays GSC clicks with GA4 conversions. A spike in clicks without a corresponding lift in conversions indicates a content or UX issue on the landing page that needs immediate attention.

Website: https://cloud.google.com/looker/docs/studio/try-looker-studio-pro

Top 12 SEO Reporting Tools for Agencies

Product	Core focus / Key features	Target audience	Unique selling point	Pricing / Scale	Ease & integrations
LLMrefs (Recommended)	Generative AI search analytics, keyword-first LLM prompts, share-of-voice, citation inspection, geo + language targeting	Brands, agencies, SEO teams	Model-agnostic AEO tracking that auto-generates prompts and surfaces content gaps	Free start; Pro $79/mo for 50 keywords (upgradeable)	API & CSV exports, weekly/real-time refreshes, unlimited projects & seats
AgencyAnalytics	Client portals, white-label dashboards, automated reports, optional rank tracker	Agencies focused on client reporting	Agency-first client portals and roll-up reporting	Pricing scales by client; rank tracker is paid add-on	80+ integrations (GA4, GSC, Ads), fast setup with templates
Semrush (My Reports)	Branded automated reports using Semrush SEO data + 35+ sources	SEOs already using Semrush, agencies	Deep native SEO data powering reports and AI summaries	Pay-per-report model; Pro tier adds features	Integrates GA4, GSC, many platforms; best with Semrush subscription
SE Ranking	Full SEO suite (rank tracking, audits, backlinks) + report builder	Agencies wanting combined SEO tools & reporting	Competitive pricing with Agency Pack and Looker Studio connector	Lower-cost tiers with agency add-ons	Daily rank updates, Looker Studio & API on higher tiers
Raven Tools	SEO reporting, rank tracking, site audits, link research	Agencies needing packaged SEO reports	Good value per domains/campaigns and strong report customization	Plans scale by domains/campaigns and users	Integrates Moz/Majestic/AuthorityLabs; UI is more traditional
DashThis	Simple marketing & SEO dashboards, preset widgets/templates	Small agencies or clients needing 1–2 dashboards	Very low setup time and pay-per-dashboard pricing	Per-dashboard pricing (good for few dashboards)	30+ integrations, automated emails and PDF exports
Whatagraph	Multi-channel automated reports, white-label, templates	Agencies consolidating SEO + ads + social	Fast time-to-first-report with strong storytelling templates	Credit-based model for connectors; tiered plans	100+ integrations, link-share and scheduled exports
Swydo	Unlimited users/reports, KPI monitoring, per-data-source pricing	Agencies that need unlimited reports but many data sources	Transparent per-data-source pricing and unlimited seats	Per-data-source pricing; 14-day trial	30+ integrations, Google Sheets ingestion, automated insights
NinjaCat	Enterprise analytics, ETL, centralized data cloud, governed reporting	Large, multi-client agencies & enterprises	Scaled data governance, BI integration, role-based access	Sales-assisted enterprise pricing (no public list)	Hundreds of connectors, Snowflake/BigQuery support, ETL tools
BrightLocal	Local rank tracking, GBP insights, citations & local reports	Agencies managing location-based clients	Purpose-built local SEO tools and modular add-ons	Modular pricing & pay-as-you-go for services	Local-focused integrations, white-label reports
Databox	BI dashboards, alerts, TV mode, scheduled KPIs	Agencies and teams needing cross-channel KPI dashboards	130+ integrations, strong KPI alerts & TV visualization	Paid plans (free plan sunset); add-ons for branding/sync	Wide connector library, add-on white-label & advanced security
Looker Studio (Google)	Flexible reporting backbone, native Google connectors, unlimited reports	Agencies in Google ecosystem; enterprises with Pro	Free core product, scales to BigQuery and enterprise governance	Core free; Looker Studio Pro via Google Cloud for enterprise	Native GA4/GSC/Ads connectors; 3rd-party connectors for non-Google data

Choosing Your Agency's Command Center: Final Thoughts on SEO Reporting Software

We've explored a comprehensive landscape of the best SEO reporting software for agencies, from all-in-one powerhouses like Semrush and SE Ranking to specialized data visualization platforms like DashThis and Looker Studio. Each tool presents a unique blend of features, pricing, and ideal use cases, designed to address the complex, multi-client world that modern marketing agencies inhabit. The core takeaway is clear: the "best" software is not a one-size-fits-all solution. It's the one that most effectively aligns with your agency's specific workflow, client expectations, and strategic goals.

Your decision-making process shouldn't just be about ticking feature boxes. It's about building an efficient, scalable, and value-driven reporting ecosystem. A small, nimble agency focused on local SEO will find immense value in BrightLocal's specialized reports, whereas a large enterprise-focused agency might require the robust, API-driven customization of a tool like NinjaCat. The key is to look beyond the dashboard and evaluate how each platform will integrate into your daily operations and, most importantly, how it will help you communicate ROI to your clients.

Key Takeaways and Actionable Next Steps

As you move forward, keep these critical evaluation points at the forefront of your selection process. This is the framework for choosing the right seo reporting software for agencies that will serve as a growth engine, not just an operational cost.

• Define Your Core Reporting Needs First: Before you even start a free trial, document your non-negotiables. Do you need automated scheduling? White-labeling on all client-facing materials? Deep integration with call-tracking software? Starting with a clear checklist prevents you from being swayed by flashy features you'll never use.
• Prioritize Client & Stakeholder Experience: The ultimate goal of a report is communication. Consider your clients. Are they data-savvy executives who want granular tables, or are they business owners who need high-level visual summaries? Choose a tool that allows you to tailor reports to different audience types. A platform like Whatagraph excels at creating visually appealing, easy-to-digest reports perfect for less technical stakeholders.
• Factor in Scalability and Team Onboarding: Think about where your agency will be in two years. Will the software's pricing model become prohibitive as you add clients and team members? How steep is the learning curve? A tool like AgencyAnalytics is known for its user-friendly interface, making it easier to onboard new team members quickly and maintain reporting consistency as you scale.

Future-Proofing Your Agency's Reporting Strategy

Finally, the SEO landscape is in a constant state of flux, with the rise of AI-driven search experiences being the most significant shift in a decade. Traditional rank tracking is no longer sufficient. Your chosen reporting tool must be forward-thinking, capable of tracking and demonstrating visibility in new formats like AI answer engines and generative search results.

This is where a truly innovative solution like LLMrefs becomes not just an advantage but a necessity. It provides the crucial data on how your clients are appearing in AI-generated answers, a blind spot for many legacy platforms. Integrating this next-generation insight into your client reports demonstrates foresight and proves your agency is equipped to navigate the future of search. As you implement your chosen seo reporting software for agencies, ensure it either has native capabilities for this or can easily integrate with specialized tools that do. By combining robust, traditional SEO reporting with cutting-edge AI visibility metrics, you position your agency as an indispensable strategic partner, ready for the challenges and opportunities ahead.

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Ready to prove your value in the new era of AI search? LLMrefs is the essential tool for agencies serious about tracking client visibility in AI answer engines. Stop guessing and start measuring your impact where it matters most. See how you can integrate these crucial insights into your client reports by visiting LLMrefs today.