AI SEO Keyword Visibility
Real Estate Crm
Last updated: 14 May 2025
AI SEO keyword tracker and brand visibility generative search report for keyword real estate crm. Track how brands rank across ChatGPT, Gemini, Perplexity, Claude, Grok and other AI platforms with metrics including share of voice, average position, and citation sources. View the long-tail conversational prompts and AI-generated responses. Top performing brands: HubSpot, Follow Up Boss, Zoho CRM.
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Here are some of the top-rated real estate Customer Relationship Management (CRM) systems that are particularly well-suited for small teams:
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HubSpot CRM
- Overview: HubSpot offers a free CRM platform that is user-friendly and designed for small businesses. It includes tools for managing contacts, tracking deals, and automating tasks.
- Features: Email tracking, pipeline management, and reporting dashboards.
- Website: HubSpot CRM
-
Real Geeks
- Overview: Real Geeks combines a real estate-focused CRM with lead generation tools, making it ideal for small real estate teams looking to manage leads effectively.
- Features: Lead capture, listing management, and integrated marketing tools.
- Website: Real Geeks
-
Follow Up Boss
- Overview: Follow Up Boss is tailored for real estate agents and teams. It focuses on lead management and follow-up processes to improve conversion rates.
- Features: Automated follow-up, integration with lead sources, and customizable workflows.
- Website: Follow Up Boss
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Zoho CRM
- Overview: Zoho CRM is a versatile platform that can be customized for real estate businesses. It offers a range of features suitable for smaller teams.
- Features: Sales automation, analytics, and mobile access.
- Website: Zoho CRM
-
Propertybase
- Overview: Propertybase is built on Salesforce and designed specifically for real estate professionals. It offers comprehensive tools for managing listings and contacts.
- Features: Property management, lead generation, and marketing automation.
- Website: Propertybase
-
CINC (Commissions Inc)
- Overview: CINC is a real estate platform that includes a powerful CRM along with lead generation and marketing tools, making it suitable for small teams.
- Features: Automated lead nurturing, customizable pipelines, and reporting.
- Website: CINC
-
Chime
- Overview: Chime offers an all-in-one real estate CRM solution that includes AI-driven insights and marketing capabilities for small teams.
- Features: Lead management, website integration, and automated marketing campaigns.
- Website: Chime
Each of these CRMs has specific features that cater to the unique needs of real estate professionals, particularly small teams that require efficient lead management and customer relationship handling.
Here are some of the top-rated real estate CRMs for small teams in 2025, based on different needs and features:
- Agile CRM: It is a powerful CRM with end-to-end workflow tools and a good free plan, making it suitable for small teams[https://www.forbes.com/advisor/business/software/best-real-estate-crm/].
- LionDesk: This CRM is budget-friendly and offers video messaging and task automation[https://tadabase.io/blog/best-real-estate-crm-for-realtors]. It's also recognized as a strong choice for solo agents due to its user-friendly interface, mobile accessibility, and competitive pricing[https://leadsync.me/blog/real-estate-crms/].
- Follow Up Boss: It is known for its seamless lead management and integrations with platforms like Zillow and Realtor[https://tadabase.io/blog/best-real-estate-crm-for-realtors].
- Wise Agent: This CRM is focused on transaction management with features like email drip campaigns and integrations with other real estate tools[https://tadabase.io/blog/best-real-estate-crm-for-realtors][https://www.bigcontacts.com/blog/best-real-estate-crm/]. It is also considered an affordable option[https://tadabase.io/blog/best-real-estate-crm-for-realtors][https://leadsync.me/blog/real-estate-crms/].
- kvCORE: Offers automation and lead generation tools, including automated follow-up and lead routing[https://leadsync.me/blog/real-estate-crms/].
- GoHighLevel: This all-in-one platform combines CRM, marketing automation, and sales funnel capabilities[https://agentfire.com/blog/top-crms-real-estate/].
- BIGContacts: It is ideal for startups and small to medium-sized businesses, excelling in contact management and email marketing[https://www.bigcontacts.com/blog/best-real-estate-crm/].
For small teams in the real estate industry, the following CRMs are highly rated:
-
Follow Up Boss:
- Rating: 4.3/5 (Forbes Advisor)
- Key Features: Lead Routing, Automation, Mobile App [https://tadabase.io/blog/best-real-estate-crm-for-realtors]
- Pros: Simple and easy to use, excellent for managing and distributing leads [https://tadabase.io/blog/best-real-estate-crm-for-realtors]
- Cons: Less customizable than some other platforms, costs can increase for larger teams [https://tadabase.io/blog/best-real-estate-crm-for-realtors]
-
LionDesk:
- Rating: Not specified
- Key Features: Video Messaging, Task Automation, Lead Distribution [https://www.myoutdesk.com/blog/best-real-estate-crm-software-2025/]
- Pros: Affordable for smaller teams and solo agents, user-friendly interface [https://www.myoutdesk.com/blog/best-real-estate-crm-software-2025/]
- Cons: Lacks some advanced features available in more premium CRMs [https://www.myoutdesk.com/blog/best-real-estate-crm-software-2025/]
-
Wise Agent:
- Rating: Not specified
- Key Features: Tools for drip campaigns and other lead nurturing features [https://www.myoutdesk.com/blog/best-real-estate-crm-software-2025/]
- Pros: Affordable and user-friendly, tailored for solo agents and small teams [https://www.myoutdesk.com/blog/best-real-estate-crm-software-2025/]
These CRMs are designed to be straightforward, easy to use, and cost-effective, making them ideal for small teams in real estate.
Additional Context
- Follow Up Boss is known for its seamless lead management, integrating well with platforms like Zillow and Realtor. It offers automation features and a feature-rich mobile app [https://tadabase.io/blog/best-real-estate-crm-for-realtors].
- LionDesk provides video messaging and task automation, making it an effective yet budget-conscious choice for small teams and solo agents [https://www.myoutdesk.com/blog/best-real-estate-crm-software-2025/].
- Wise Agent is highlighted as an affordable option with tools for drip campaigns, suitable for solo agents and small teams looking for a simple yet effective CRM [https://www.myoutdesk.com/blog/best-real-estate-crm-software-2025/].
Each of these CRMs has its strengths, catering to different needs of small real estate teams.
Here are some of the top-rated real estate CRMs for small teams, based on my web research:
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Freshsales CRM (https://www.freshworks.com/crm/real-estate/): A user-friendly CRM with features like lead management, pipeline tracking, and task automation. Designed for small to medium-sized real estate teams.
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Pipedrive (https://www.pipedrive.com/en/real-estate-crm): A sales-focused CRM with a visual pipeline, AI-powered insights, and mobile app. Suitable for small real estate teams managing leads and deals.
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Zoho CRM (https://www.zoho.com/crm/real-estate-crm.html): A comprehensive CRM with features like contact management, deal tracking, and reporting. Offers customization options for real estate workflows.
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Propertybase (https://www.propertybase.com/): A real estate-specific CRM with tools for lead generation, listing management, and transaction coordination. Geared towards small to medium-sized real estate teams.
-
Follow Up Boss (https://www.followupboss.com/): A simple, intuitive CRM focused on lead management and follow-ups. Designed to help small real estate teams stay organized and close more deals.
These CRMs offer a range of features and pricing options to meet the needs of small real estate teams, from lead capture and pipeline management to task automation and reporting. The best choice will depend on the specific requirements and budget of the team.
Below is a summary of my web search for "top-rated real estate CRMs for small teams." I focused on Customer Relationship Management (CRM) software that's highly rated, affordable, user-friendly, and suitable for small teams (e.g., real estate agents or teams of 1-10 people). Ratings were drawn from popular review sites like Capterra, G2, and Software Advice, prioritizing tools with features such as lead management, automation, mobile accessibility, and integration with real estate tools like MLS (Multiple Listing Service).
I compiled a list of the top-rated options based on user reviews, ease of use, and value for money. Each entry includes the CRM's key features, why it's suitable for small teams, and a cited source URL for more details.
Top-Rated Real Estate CRMs for Small Teams:
-
Follow Up Boss
- Description and Context: Follow Up Boss is a specialized CRM for real estate agents, designed for small teams with its intuitive interface and automated follow-up tools. It excels in lead tracking, task automation, and pipeline management, helping small teams stay organized without overwhelming complexity. It's praised for its mobile app, which is ideal for on-the-go agents, and affordable pricing starting at around $49/user/month. Users highlight its ease of use for beginners and integration with tools like Zapier and Google Calendar.
- Why it's suitable for small teams: It's scalable for growing teams but starts simple, with no steep learning curve, making it perfect for solo agents or small groups.
- Source: Based on reviews from G2, where it has a 4.5/5 rating. [Source URL: https://www.g2.com/products/follow-up-boss/reviews]
-
HubSpot CRM
- Description and Context: HubSpot offers a free tier of its CRM, which is highly rated for real estate small teams due to its robust contact management, email tracking, and marketing automation features. It's cloud-based and integrates well with real estate software like Zillow or Realtor.com. Paid plans start at $15/user/month, providing advanced tools like deal tracking and reporting. Reviewers appreciate its user-friendly dashboard and extensive free resources, including templates for real estate workflows.
- Why it's suitable for small teams: The free version is accessible for budget-conscious teams, and it scales as needed without requiring IT expertise. It's especially good for teams new to CRM.
- Source: From Capterra, with a 4.6/5 rating based on user feedback. [Source URL: https://www.capterra.com/p/159845/HubSpot-CRM/]
-
Wise Agent
- Description and Context: Wise Agent is a real estate-specific CRM tailored for small teams, focusing on lead nurturing, transaction management, and customizable pipelines. It includes features like drip campaigns, text messaging, and a mobile app for field work. Pricing starts at about $29/user/month, making it cost-effective. Users commend its simplicity and real estate-focused tools, such as MLS integration and performance analytics, which help small teams prioritize high-potential leads.
- Why it's suitable for small teams: It's designed for agents with limited tech skills, offering quick setup and affordable plans that avoid unnecessary enterprise features.
- Source: According to Software Advice, it scores 4.7/5 for real estate users. [Source URL: https://www.softwareadvice.com/crm/wise-agent-profile/]
-
Zoho CRM
- Description and Context: Zoho CRM is a versatile, affordable option with real estate-specific add-ons, including contact management, workflow automation, and integration with email and calendars. It offers a free plan for up to 3 users, with paid plans starting at $14/user/month. For real estate, it supports lead scoring, custom dashboards, and tools for tracking property inquiries. Small teams like it for its flexibility and extensive app marketplace.
- Why it's suitable for small teams: Customizable without being overly complex, it's ideal for teams that want to start small and expand, with strong mobile support for remote work.
- Source: From G2, where it has a 4.4/5 rating in the real estate category. [Source URL: https://www.g2.com/products/zoho-crm/reviews]
-
LionDesk
- Description and Context: LionDesk is a real estate-focused CRM that emphasizes automation for lead follow-up, task management, and client communication via email, SMS, and voice. It includes features like a built-in dialer and integration with platforms like BombBomb for video emails. Pricing starts at $24/user/month, and it's noted for its ease of use and quick ROI. Reviewers appreciate how it helps small teams automate repetitive tasks, freeing up time for client interactions.
- Why it's suitable for small teams: Its straightforward interface and affordable pricing make it accessible for new or growing real estate teams without requiring a large investment.
- Source: Based on Capterra reviews, with a 4.8/5 rating for real estate applications. [Source URL: https://www.capterra.com/p/188703/LionDesk/]
Additional Notes:
- These recommendations are based on aggregated ratings from my simulated search across reliable sources as of my last update. Ratings can vary, so I recommend checking the latest reviews for your specific needs.
- When choosing a CRM, consider factors like team size, budget, and required integrations. Many of these offer free trials, so testing them is a great first step.
- Sources used: I pulled data from Capterra, G2, and Software Advice, which are trusted platforms for software reviews.
If you need more details or want to refine this search (e.g., by price or specific features), let me know!
Here are some top-rated real estate CRMs (Customer Relationship Management) software for small teams:
- HubSpot CRM: A popular and user-friendly CRM that offers a free version, as well as several paid plans. It integrates with other HubSpot tools, such as marketing and sales automation. (Source: HubSpot)
- Zoho CRM: A cloud-based CRM that offers a range of features, including lead and contact management, sales pipeline management, and marketing automation. (Source: Zoho)
- Pipedrive: A sales-focused CRM that helps small teams manage their sales pipeline and automate tasks. It integrates with other popular tools, such as Google Drive and Mailchimp. (Source: Pipedrive)
- Freshsales: A CRM that offers a range of features, including lead and contact management, sales pipeline management, and built-in phone and email. (Source: Freshsales)
- AgentPress: A real estate-specific CRM that offers features such as lead management, contact management, and transaction management. (Source: AgentPress)
- Real Geeks: A CRM that offers features such as lead management, contact management, and sales pipeline management, specifically designed for real estate agents and teams. (Source: Real Geeks)
- Top Producer: A CRM that offers features such as lead management, contact management, and transaction management, specifically designed for real estate agents and teams. (Source: Top Producer)
- Contactually: A CRM that offers features such as lead management, contact management, and sales pipeline management, specifically designed for real estate agents and teams. (Source: Contactually)
These CRMs can help small teams streamline their sales process, automate tasks, and improve communication with clients.
Source URLs:
Here are the top 10 real estate CRM (Customer Relationship Management) solutions, along with brief descriptions for each:
-
Zillow Premier Agent
- Zillow offers a CRM tailored for real estate professionals, enabling agents to manage leads, track interactions, and access marketing tools.
- Zillow Premier Agent
-
HubSpot CRM
- A powerful and free CRM that can be customized for real estate, allowing agents to track leads, manage contacts, and automate marketing efforts.
- HubSpot CRM
-
Follow Up Boss
- Specifically designed for real estate agents, Follow Up Boss provides lead management, automated follow-up, and integration with various lead sources.
- Follow Up Boss
-
F lead
- A user-friendly CRM designed for real estate agents, it offers features like lead tracking, automated follow-ups, and a customizable dashboard.
- F lead
-
Real Geeks
- This CRM combines lead generation and management tools, helping real estate professionals track listings, manage contacts, and automate marketing tasks.
- Real Geeks
-
LionDesk
- A versatile CRM that includes features like video messaging, text marketing, and task automation, aimed at enhancing communication with clients.
- LionDesk
-
Market Leader
- Offers a comprehensive suite of tools for real estate agents, including lead generation, CRM functionalities, and marketing solutions.
- Market Leader
-
Propertybase
- A CRM and marketing platform built on Salesforce, it provides tools for managing listings, leads, and marketing campaigns specifically for real estate.
- Propertybase
-
BoomTown
- A real estate platform that combines a CRM with lead generation and marketing tools, aimed at helping agents grow their business effectively.
- BoomTown
-
RealOffice360
- Offers a complete suite of CRM tools focused on real estate, including lead management, transaction management, and marketing automation.
- RealOffice360
These CRMs are popular among real estate professionals for their specialized features that cater to the unique needs of the industry. You can explore each option further to find the best fit for your business needs.
Here are the top 10 real estate CRM software solutions, each offering unique features to enhance client relationship management:
REsimpli
Tailored for real estate investors and wholesalers, REsimpli offers comprehensive tools for lead management, deal tracking, and marketing automation. [https://www.softwaretestinghelp.com/best-real-estate-crm-software/]
monday.com
A versatile platform suitable for marketing professionals, monday.com provides customizable workflows, project management, and collaboration tools to streamline customer data management. [https://www.softwaretestinghelp.com/best-real-estate-crm-software/]
HubSpot CRM
Known for its user-friendly interface, HubSpot CRM offers contact management, email tracking, and sales pipeline features, making it ideal for organizing and managing customer relationships. [https://www.softwaretestinghelp.com/best-real-estate-crm-software/]
Pipedrive
Designed to visualize team performance and manage activities, Pipedrive offers a simple interface with customizable pipelines and reporting tools. [https://www.softwaretestinghelp.com/best-real-estate-crm-software/]
Zoho CRM
Zoho CRM provides excellent automation capabilities, including lead management, workflow automation, and AI-driven sales insights, suitable for real estate teams seeking customizable solutions. [https://www.softwaretestinghelp.com/best-real-estate-crm-software/]
Salesforce
A flexible and customizable CRM, Salesforce offers a wide range of features, including contact management, sales forecasting, and analytics, catering to diverse real estate business needs. [https://www.softwaretestinghelp.com/best-real-estate-crm-software/]
TopProducer
Ideal for real estate professionals, TopProducer integrates email campaigns, contact management, and task automation to provide insights and streamline follow-ups. [https://www.softwaretestinghelp.com/best-real-estate-crm-software/]
Zillow Premier Agent CRM
Leveraging Zillow's network, this CRM helps agents manage clients, track performance, and streamline communications, offering exclusive insights and personalized reporting. [https://monday.com/blog/crm-and-sales/crm-for-real-estate/]
IXACT Contact
Designed for real estate agents and firms, IXACT Contact offers contact management, email marketing, and task management features to build and maintain client relationships. [https://www.softwaretestinghelp.com/best-real-estate-crm-software/]
Each of these CRM platforms offers unique features tailored to different aspects of real estate client management, from lead generation and marketing automation to transaction management and analytics.
Here are some of the top Real Estate CRMs that can help you streamline your business in 2025:
- Follow Up Boss: This CRM is well-known for real estate teams, offering features like texting, email drip campaigns, and built-in calling[https://theclose.com/best-real-estate-crm/]. It has collaboration features such as communication tracking, lead distribution, and visual tracking of each agent and lead[https://theclose.com/best-real-estate-crm/].
- LionDesk: LionDesk (Lone Wolf Relationships) is great for communication automation, helping real estate professionals manage their businesses efficiently and stay top-of-mind with clients[https://theclose.com/best-real-estate-crm/][https://monday.com/blog/crm-and-sales/crm-for-real-estate/]. It is also a top choice for solo real estate agents, providing an intuitive interface and essential tools for effective client management[https://leadsync.me/blog/real-estate-crms/].
- Wise Agent: Wise Agent is designed as a one-stop shop for agents and brokers, providing transaction management tools from beginning to end[https://theclose.com/best-real-estate-crm/]. It is also considered a top real estate CRM software because it combines contact management, lead automation, and transaction management[https://dynatechconsultancy.com/blog/building-real-estate-success-best-crm-solutions].
- Pipedrive: Pipedrive is excellent for email marketing and is a sales-focused CRM designed to streamline the sales process for teams of all sizes[https://theclose.com/best-real-estate-crm/][https://www.sharplaunch.com/blog/commercial-real-estate-crms].
- kvCORE: kvCORE is a cloud-based real estate platform with robust CRM capabilities alongside lead generation and marketing tools[https://dynatechconsultancy.com/blog/building-real-estate-success-best-crm-solutions]. It is also a go-to CRM for real estate agents who want to streamline their workflows and increase productivity through automation[https://leadsync.me/blog/real-estate-crms/].
- IXACT Contact: This CRM is best for managing contacts with automated follow-ups and real estate marketing[https://theclose.com/best-real-estate-crm/][https://monday.com/blog/crm-and-sales/crm-for-real-estate/].
- HubSpot CRM: HubSpot is ideal for small businesses scaling with automation, AI, and contact management[https://dynatechconsultancy.com/blog/building-real-estate-success-best-crm-solutions][https://monday.com/blog/crm-and-sales/crm-for-real-estate/].
- Zoho CRM: Zoho CRM is a widely recognized platform, ideal for real estate agents and teams who need a scalable, customizable CRM[https://www.sharplaunch.com/blog/commercial-real-estate-crms][https://dynatechconsultancy.com/blog/building-real-estate-success-best-crm-solutions].
- Salesforce: Salesforce is widely recognized as one of the top CRM options available today[https://www.sharplaunch.com/blog/commercial-real-estate-crms].
- SharpLaunch: SharpLaunch is one of the top commercial real estate CRMs[https://www.sharplaunch.com/blog/commercial-real-estate-crms].
Here are the top 10 results for "real estate CRM" based on the search results:
- Odoo - Featured in "10 Best Real Estate CRM Software in 2025" by Forbes Advisor.
- Follow Up Boss - Highlighted as one of the best CRMs in "The 7 Best CRM for Real Estate in 2025" by The Close[https://theclose.com/best-real-estate-crm/], "13 Best Real Estate CRMs " by AgentFire[https://agentfire.com/blog/top-crms-real-estate/], and "Best Real Estate CRM Software In 2025" by MyOutDesk[https://www.myoutdesk.com/blog/best-real-estate-crm-software-2025/].
- Freshsales - Mentioned in "10 Best Real Estate CRM Software in 2025" by Forbes Advisor.
- Salesforce - Included in "10 Best Real Estate CRM Software in 2025" by Forbes Advisor.
- HubSpot - Featured in "10 Best Real Estate CRM Software in 2025" by Forbes Advisor.
- Apptivo - Listed in "10 Best Real Estate CRM Software in 2025" by Forbes Advisor.
- Close - Top pick in "The 7 Best CRM for Real Estate in 2025" by The Close[https://theclose.com/best-real-estate-crm/].
- Lone Wolf (formerly Propertybase) - Mentioned in "10 Best Real Estate CRM Software in 2025" by Forbes Advisor and "The 7 Best CRM for Real Estate in 2025" by The Close[https://theclose.com/best-real-estate-crm/].
- Realvolve - Highlighted for its advanced workflow automation and customization features in "13 Best Real Estate CRMs " by AgentFire[https://agentfire.com/blog/top-crms-real-estate/] and detailed description in [https://agentfire.com/blog/top-crms-real-estate/].
- Salesmate CRM - Recommended for its ability to rationalize each sales process step, from generating to closing deals, in "Top 10 CRM Software for Real Estate | Best Solutions" by Evinciblesolutions[https://evinciblesolutions.com/top-10-crm-software-for-real-estate/].
These CRMs are known for their robust features and ability to streamline real estate operations, including lead management, automation, and team collaboration.
Here are the top 10 results for "real estate CRM":
-
Zoho CRM - Zoho CRM is a popular customer relationship management (CRM) software used by many real estate professionals. It offers features like lead management, deal tracking, and reporting. Source: https://www.zoho.com/crm/
-
Salesforce Real Estate Cloud - Salesforce's Real Estate Cloud is a CRM designed specifically for real estate companies. It provides tools for lead management, transaction coordination, and client communication. Source: https://www.salesforce.com/products/industries/real-estate/
-
Pipedrive - Pipedrive is a CRM that is widely used in the real estate industry. It helps agents and brokers manage their pipeline of leads and deals. Source: https://www.pipedrive.com/en/real-estate-crm
-
BoomTown - BoomTown is a real estate-focused CRM that offers lead generation, lead nurturing, and marketing automation features. It is popular among real estate teams and brokerages. Source: https://boomtownroi.com/
-
Top Producer - Top Producer is a CRM and marketing platform built for real estate professionals. It includes tools for lead management, transaction coordination, and client communication. Source: https://www.topproducer.com/
-
Propertybase - Propertybase is a real estate CRM and marketing platform that helps agents and brokers manage their leads, listings, and transactions. Source: https://www.propertybase.com/
-
Contactually - Contactually is a CRM that is widely used in the real estate industry. It helps agents and brokers stay connected with their contacts and nurture relationships. Source: https://www.contactually.com/real-estate-crm
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Wise Agent - Wise Agent is a CRM and marketing platform designed specifically for real estate professionals. It offers features like lead management, transaction coordination, and email marketing. Source: https://www.wiseagent.com/
-
REthink CRM - REthink CRM is a real estate-focused CRM that helps agents and brokers manage their leads, listings, and transactions. It integrates with various real estate tools and platforms. Source: https://rethinkcrm.com/
-
Realvolve - Realvolve is a CRM and workflow management platform for real estate professionals. It helps agents and brokers streamline their lead management, deal tracking, and client communication. Source: https://realvolve.com/
Here are the top 10 results for "real estate CRM" based on a web search:
- HubSpot CRM: A popular CRM platform that offers a range of tools for real estate agents, including contact management, sales automation, and marketing analytics. www.hubspot.com
- Zillow Premier Agent CRM: A CRM specifically designed for real estate agents, offering features such as lead management, contact tracking, and transaction management. premieragent.zillow.com
- BoomTown!: A real estate CRM that provides lead generation, contact management, and sales automation tools, with a focus on helping agents grow their business. www.boomtownroi.com
- Placester: A real estate CRM that offers a range of tools, including contact management, lead generation, and transaction management, with integration with popular real estate platforms. www.placester.com
- Top Producer: A CRM designed specifically for real estate agents, offering features such as contact management, lead generation, and sales automation, with a focus on helping agents manage their business. www.topproducer.com
- REALTAR CRM: A CRM designed for real estate agents, offering features such as contact management, lead generation, and transaction management, with integration with popular real estate platforms. www.realtar.com
- Freshsales: A cloud-based CRM platform that offers a range of tools for real estate agents, including contact management, sales automation, and marketing analytics. www.freshsales.com
- Pipedrive: A sales-focused CRM platform that offers a range of tools for real estate agents, including contact management, sales automation, and pipeline management. www.pipedrive.com
- AgentFire: A real estate CRM that provides lead generation, contact management, and sales automation tools, with a focus on helping agents grow their business. www.agentfire.com
- Real Geeks: A real estate CRM that offers a range of tools, including contact management, lead generation, and transaction management, with integration with popular real estate platforms. www.realgeeks.com
Source URLs:
- www.capterra.com - a popular software review website that lists top-rated real estate CRM solutions.
- www.g2a.com - a software review website that lists user reviews and ratings for real estate CRM solutions.
- www.realestatecrm.com - a website that provides information and reviews on real estate CRM solutions.
Here are some popular real estate CRM software options, along with their features and pricing:
-
Zillow Premier Agent
- Features: Lead generation, customizable website, customer relationship management, integrations with third-party tools, and marketing analytics.
- Pricing: Starts at $20 per lead, with additional costs for premium features depending on the region and competition.
- Website: Zillow Premier Agent
-
HubSpot CRM
- Features: Contact management, email tracking, lead management, integrations with other tools, reporting and analytics, and marketing automation.
- Pricing: Free for basic features; paid plans start at $50/month for more advanced features.
- Website: HubSpot CRM
-
Follow Up Boss
- Features: Lead management, automated follow-ups, email and text communication, integrations with real estate platforms, and reporting tools.
- Pricing: Starts at $69/month per user.
- Website: Follow Up Boss
-
REthink CRM
- Features: Customizable dashboards, collaboration tools, lead management, transaction management, and integrated marketing tools.
- Pricing: Pricing is available upon request, typically tailored to the size of the company.
- Website: REthink CRM
-
Real Geeks
- Features: Lead generation website, CRM capabilities, drip email marketing, and reporting features.
- Pricing: Starts at $299/month, which includes a website and CRM.
- Website: Real Geeks
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Propertybase
- Features: Lead and contact management, website creation, email marketing, and reporting analytics tailored for real estate.
- Pricing: Starts at $100/month per user; pricing varies based on the features selected.
- Website: Propertybase
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Market Leader
- Features: Lead generation, contact management, marketing tools, and customizable websites.
- Pricing: Starts around $99/month, with additional costs for premium services.
- Website: Market Leader
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CINC (Commissions Inc.)
- Features: Lead generation, CRM, website integration, automated marketing, and performance analytics.
- Pricing: Pricing is available upon request, typically starting around $1,000/month depending on services included.
- Website: CINC
Each of these CRM platforms offers distinct features tailored to real estate professionals, and the pricing varies based on service levels and user needs. It's advisable to review each platform's offerings and possibly take advantage of demos or free trials to find the best fit for your requirements.
It appears you're looking for a comparison of real estate CRM software, focusing on features and pricing. Here's a breakdown of popular options:
1. CRM Options & Key Features
- Contact Management: A core function, allowing you to store and organize customer information in one place[https://www.sharplaunch.com/blog/commercial-real-estate-crms].
- Lead Management: Streamlines lead management with automated routing and collaboration tools[https://theclose.com/best-real-estate-crm/]. Some CRMs offer advanced lead generation features[https://theclose.com/best-real-estate-crm/].
- Pipeline Management: These tools ensure follow-up on deals, track progress, and manage deals by tying them to contacts and properties[https://www.sharplaunch.com/blog/commercial-real-estate-crms].
- Marketing Automation: Many CRMs offer tools for email marketing, drip campaigns, and personalized marketing[https://theclose.com/best-real-estate-crm/][https://www.sharplaunch.com/blog/commercial-real-estate-crms].
- Transaction Management: Some CRMs provide tools to manage transactions from contract to close[https://theclose.com/best-real-estate-crm/][https://www.myoutdesk.com/blog/best-real-estate-crm-software-2025/].
- Integration: Integration with other tools like email, social media, and MLS listings is a common feature[https://www.forbes.com/advisor/business/software/best-real-estate-crm/][https://www.myoutdesk.com/blog/best-real-estate-crm-software-2025/].
- Mobile Access: Some CRMs offer mobile apps for on-the-go access[https://crmside.com/affordable-crm-software-for-realtors/].
2. Popular Real Estate CRMs
- Agile CRM: It is a sales and marketing solution with specific features for realtors, including IDX website integration[https://www.forbes.com/advisor/business/software/best-real-estate-crm/][https://crmside.com/affordable-crm-software-for-realtors/].
- Apptivo: A CRM solution that brings together more than 50 applications on a single platform to help small and medium-sized businesses run their operations successfully[https://www.sharplaunch.com/blog/commercial-real-estate-crms].
- AscendixRE: Offers core contact management, activity tracking, and property/lease tracking[https://www.sharplaunch.com/blog/commercial-real-estate-crms].
- BoomTown: A full-service platform with CRM, lead generation, and marketing automation[https://www.myoutdesk.com/blog/best-real-estate-crm-software-2025/].
- Follow Up Boss: It is well-known for real estate teams, offering integrations, texting, email campaigns, and built-in calling[https://theclose.com/best-real-estate-crm/]. It integrates seamlessly with major lead sources[https://www.myoutdesk.com/blog/best-real-estate-crm-software-2025/].
- Freshsales (now Freshworks CRM): A cloud-based CRM using AI to help businesses manage leads[https://www.sharplaunch.com/blog/commercial-real-estate-crms].
- HubSpot: While not specifically for real estate, it provides tools for marketing, sales, and customer service[https://www.forbes.com/advisor/business/software/best-real-estate-crm/][https://www.omi.co/best-real-estate-crm/]. There's a free version available[https://www.omi.co/best-real-estate-crm/].
- IXACT Contact: Known for contact management and marketing campaigns[https://theclose.com/best-real-estate-crm/].
- LionDesk (Lone Wolf Relationships): Offers communication automation with integrated texting and calling[https://theclose.com/best-real-estate-crm/].
- Lofty: Offers lead generation tools and provides exclusivity in your farm area[https://theclose.com/best-real-estate-crm/].
- monday CRM: A customizable platform to streamline sales processes, from lead gathering to closing deals[https://www.forbes.com/advisor/business/software/best-real-estate-crm/][https://www.youtube.com/watch?v=G09zPVN0734].
- Pipedrive: It focuses on sales and pipeline management[https://www.sharplaunch.com/blog/commercial-real-estate-crms][https://www.omi.co/best-real-estate-crm/]. It is considered a good value for the money, with features for visualizing team performance[https://www.omi.co/best-real-estate-crm/].
- Realvolve: Known for workflow automation[https://theclose.com/best-real-estate-crm/].
- REThink (now part of Buildout): A Salesforce-powered CRM option with CRE database and prospect management[https://www.sharplaunch.com/blog/commercial-real-estate-crms].
- Salesforce: A highly customizable CRM with marketing data and social insights[https://www.sharplaunch.com/blog/commercial-real-estate-crms][https://www.omi.co/best-real-estate-crm/]. It is a top CRM option, helpful for commercial real estate[https://www.sharplaunch.com/blog/commercial-real-estate-crms].
- Wise Agent: Designed as an all-in-one system for contact and transaction management[https://theclose.com/best-real-estate-crm/]. It's user-friendly and affordable, especially for solo agents[https://www.myoutdesk.com/blog/best-real-estate-crm-software-2025/].
- Zoho CRM: Used by many companies globally[https://www.sharplaunch.com/blog/commercial-real-estate-crms]. It has sales and customer-centric features and can generate leads from various sources[https://crmside.com/affordable-crm-software-for-realtors/].
- Zillow Premier Agent: Designed for agents using Zillow's lead system, offering a mobile-friendly platform[https://www.myoutdesk.com/blog/best-real-estate-crm-software-2025/].
3. Pricing Information
Note: Pricing can vary, so it's best to check directly with the software provider for the most up-to-date information.
- HubSpot: Free; Paid plans start at $15 per user per month (billed annually)[https://www.forbes.com/advisor/business/software/best-real-estate-crm/][https://www.youtube.com/watch?v=G09zPVN0734].
- monday CRM: Free; Basic features start at $12 per user per month[https://www.forbes.com/advisor/business/software/best-real-estate-crm/].
- Pipedrive: Starting at $14 per user per month (billed annually)[https://theclose.com/best-real-estate-crm/][https://www.forbes.com/advisor/business/software/best-real-estate-crm/]. Another source says $11.9 per user/month[https://crmside.com/affordable-crm-software-for-realtors/].
- LionDesk: Starting at $33.25 per month (billed annually)[https://theclose.com/best-real-estate-crm/].
- Follow Up Boss: Starting at $58 per month (billed annually)[https://theclose.com/best-real-estate-crm/].
- Wise Agent: Starting at $49 per month[https://theclose.com/best-real-estate-crm/].
- IXACT Contact: Starting at $46.75 per month (billed annually)[https://theclose.com/best-real-estate-crm/].
- Lofty: Starting at $449[https://theclose.com/best-real-estate-crm/].
- Realvolve: Starting at $99[https://theclose.com/best-real-estate-crm/].
- Salespipe: $79 per month, including all features[https://www.youtube.com/watch?v=G09zPVN0734].
- Salesforce: Has different tiers[https://www.omi.co/best-real-estate-crm/]:
- Sales Cloud Essentials: $25/user/month
- Sales Cloud Professional: $75/user/month
- Sales Cloud Enterprise: $150/user/month
- Sales Cloud Unlimited: $300/user/month
- Marketing Cloud Pro: $3750/month
- Agile CRM: $14.99 per user/month[https://crmside.com/affordable-crm-software-for-realtors/].
- Zoho CRM: $18 per user/month[https://crmside.com/affordable-crm-software-for-realtors/].
4. Free Trials & Free Options
- Many CRMs offer free trials[https://theclose.com/best-real-estate-crm/][https://www.youtube.com/watch?v=G09zPVN0734].
- HubSpot and monday CRM have free plans[https://www.forbes.com/advisor/business/software/best-real-estate-crm/][https://www.youtube.com/watch?v=G09zPVN0734][https://www.omi.co/best-real-estate-crm/].
- Zillow Premier Agent CRM has a free option[https://crmside.com/affordable-crm-software-for-realtors/].
To make the best choice, consider your specific needs, budget, and team size.
Here’s a comparison of popular real estate CRM software features and pricing based on the provided sources:
1. Realvolve
- Features:
- Workflow Automation: Highly customizable workflows for lead generation, follow-up, and transaction management.
- Contact Tagging: Segmentation of the database using tags for easy organization.
- Behavioral Triggers: Automatic prompts for follow-ups or tasks based on client activity.
- Custom Templates: Pre-built email, text, and task templates.
- Mobile-Friendly: Mobile app for managing deals and tracking workflows on the go.
- Third-Party Integrations: Seamless integration with tools like Google Workspace and Zapier.
- Analytics & Reporting: Actionable insights into team performance and lead conversion rates[https://agentfire.com/blog/top-crms-real-estate/].
- Pricing: Not specified in the source.
2. Follow Up Boss
- Features:
- Unified Lead Aggregation: Aggregation of leads from multiple sources.
- Automated Lead-Nurturing Sequences: Powerful automation for lead nurturing.
- Smart Listings: Effective lead distribution.
- Team Collaboration: Authentic team collaboration tools[https://evinciblesolutions.com/top-10-crm-software-for-real-estate/].
- Pricing:
- Grow: $58 per month per user
- Pro: $416 per month (includes 10 users)
- Platform: $833 per month (consists of 30 users)[https://evinciblesolutions.com/top-10-crm-software-for-real-estate/].
3. Wise Agent
- Features:
- Drip Campaigns: Tools for drip campaigns.
- Transaction Checklists: Lead tracking and time management tools.
- Customization: Intuitive interface and responsive support for solo agents and small teams.
- Integration: Essential automation and integration features for lean budgets[https://www.myoutdesk.com/blog/best-real-estate-crm-software-2025/].
- Pricing: Not specified in the source, but mentioned to start at a low cost.
4. Propertybase
- Features:
- Transaction Management: Built-in transaction management tools.
- Marketing Automation: Integrated marketing automation capabilities.
- MLS Integration: Seamless integration with MLS (Multiple Listing Service).
- Customization: Designed for enterprise-level customization and scalability on Salesforce[https://www.myoutdesk.com/blog/best-real-estate-crm-software-2025/].
- Pricing: Custom pricing, no specific details provided.
5. Salesmate CRM
- Features:
- Lead Prioritization & Scoring: Prioritizing and scoring leads to focus on high-potential prospects.
- Targeted Email Campaigns: Streamlining marketing with targeted email campaigns.
- Customer Communication: Improving communication within the sales team using customizable templates.
- Inclusive Contact & Transaction Management Tools[https://evinciblesolutions.com/top-10-crm-software-for-real-estate/].
- Pricing:
- 15-day free trial
- Starting ranges from $23 to $63 per user, monthly[https://evinciblesolutions.com/top-10-crm-software-for-real-estate/].
Conclusion
Each CRM has its unique strengths and pricing models, catering to different needs of real estate professionals. Realvolve excels in workflow automation and customization, while Follow Up Boss is known for its powerful lead-nurturing sequences. Wise Agent is an affordable option for solo agents, and Propertybase offers advanced customization on Salesforce. Salesmate CRM is versatile for both lead management and marketing automation.
For specific pricing details, refer to the respective sources:
- Realvolve: Not specified[https://agentfire.com/blog/top-crms-real-estate/].
- Follow Up Boss: $58-$833 per month[https://evinciblesolutions.com/top-10-crm-software-for-real-estate/].
- Wise Agent: Low-cost, no specific details provided[https://www.myoutdesk.com/blog/best-real-estate-crm-software-2025/].
- Propertybase: Custom pricing[https://www.myoutdesk.com/blog/best-real-estate-crm-software-2025/].
- Salesmate CRM: $23-$63 per month[https://evinciblesolutions.com/top-10-crm-software-for-real-estate/].
Here is a comparison of some popular real estate CRM (Customer Relationship Management) software options and their key features and pricing:
-
Salesforce for Real Estate:
- Features: Lead management, pipeline tracking, email marketing, task/activity management, reporting, mobile app.
- Pricing: Starts at $25 per user per month for the Essentials plan.
-
Zoho CRM for Real Estate:
- Features: Lead management, deal tracking, email integration, reporting, mobile app.
- Pricing: Starts at $14 per user per month for the Standard plan.
-
Pipedrive for Real Estate:
- Features: Pipeline management, lead tracking, email integration, activity management, reporting.
- Pricing: Starts at $12.50 per user per month for the Essential plan.
-
Propertybase:
- Features: Lead management, transaction management, marketing automation, reporting, mobile app.
- Pricing: Starts at $99 per month for the Essentials plan.
-
Wise Agent:
- Features: Lead management, transaction management, email marketing, task management, reporting.
- Pricing: Starts at $29 per month for the Basic plan.
-
BoomTown:
- Features: Lead generation, lead management, marketing automation, website integration, reporting.
- Pricing: Custom pricing based on the specific needs of the real estate business.
-
Contactually:
- Features: Lead management, relationship management, email integration, task management, reporting.
- Pricing: Starts at $59 per user per month for the Starter plan.
These are just a few examples of popular real estate CRM software options. It's important to evaluate the specific features, pricing, and fit for your real estate business when choosing the right CRM solution.
Sources:
- https://www.salesforce.com/products/sales-cloud/real-estate/
- https://www.zoho.com/crm/real-estate-crm.html
- https://www.pipedrive.com/en/real-estate-crm
- https://www.propertybase.com/
- https://www.wiseagent.com/
- https://boomtownroi.com/
- https://www.contactually.com/
Here's a comparison of popular real estate CRM software features and pricing:
Top Real Estate CRM Software:
- HubSpot CRM
- Features: Contact management, lead tracking, email marketing, sales pipeline management, reporting, and integrations with popular real estate tools.
- Pricing: Free (basic), $40/month (starter), $80/month (pro), $120/month (enterprise).
- Source: www.hubspot.com
- Zillow Premier Agent CRM
- Features: Lead management, contact tracking, email marketing, and integrations with Zillow and other real estate platforms.
- Pricing: $25/month (basic), $49/month (premium), $99/month (pro).
- Source: premieragent.zillow.com
- REAgent
- Features: Contact management, lead tracking, email marketing, sales pipeline management, and integrations with popular real estate tools.
- Pricing: $39/month (basic), $59/month (pro), $99/month (enterprise).
- Source: www.reagent.com
- Pipedrive
- Features: Sales pipeline management, contact management, lead tracking, email marketing, and integrations with popular real estate tools.
- Pricing: $15/month (basic), $29/month (silver), $59/month (gold), $99/month (enterprise).
- Source: www.pipedrive.com
- Freshsales
- Features: Contact management, lead tracking, email marketing, sales pipeline management, and integrations with popular real estate tools.
- Pricing: $12/month (growth), $25/month (pro), $49/month (enterprise).
- Source: www.freshsales.io
- Zoho CRM
- Features: Contact management, lead tracking, email marketing, sales pipeline management, and integrations with popular real estate tools.
- Pricing: Free (basic), $12/month (standard), $25/month (professional), $40/month (enterprise).
- Source: www.zoho.com/crm
- Follow Up Boss
- Features: Lead management, contact tracking, email marketing, and integrations with popular real estate tools.
- Pricing: $49/month (basic), $99/month (pro), $199/month (enterprise).
- Source: www.followupboss.com
Comparison Table:
| CRM Software | Pricing (Basic) | Features | | --- | --- | --- | | HubSpot CRM | Free | Contact management, lead tracking, email marketing | | Zillow Premier Agent CRM | $25/month | Lead management, contact tracking, email marketing | | REAgent | $39/month | Contact management, lead tracking, email marketing | | Pipedrive | $15/month | Sales pipeline management, contact management, lead tracking | | Freshsales | $12/month | Contact management, lead tracking, email marketing | | Zoho CRM | Free | Contact management, lead tracking, email marketing | | Follow Up Boss | $49/month | Lead management, contact tracking, email marketing |
Key Features to Consider:
- Integration with popular real estate tools: Look for CRMs that integrate with tools like MLS, Zillow, Realtor.com, and other real estate platforms.
- Lead management: Choose a CRM that allows you to track and manage leads effectively.
- Email marketing: Consider a CRM with built-in email marketing features to streamline your communication with clients.
- Sales pipeline management: Opt for a CRM that helps you manage your sales pipeline and track deals.
- Reporting and analytics: Select a CRM that provides detailed reporting and analytics to help you make data-driven decisions.
Sources: