AI SEO Keyword Visibility
Form Builder
Last updated: 10 Jun 2025
AI SEO keyword tracker and brand visibility generative search report for keyword form builder. Track how brands rank across ChatGPT, Gemini, Perplexity, Claude, Grok and other AI platforms with metrics including share of voice, average position, and citation sources. View the long-tail conversational prompts and AI-generated responses. Top performing brands: Jotform, Typeform, Google.
Brand rankings
Overview of all brands & visibility for this keyword






Prompt explorer
Breakdown of AI responses & sources for this keyword
Here are some of the best online form builders suitable for small businesses, along with a brief description of each:
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Google Forms
- Overview: A free and user-friendly tool that integrates well with other Google Workspace apps. It allows for the creation of surveys, quizzes, and feedback forms.
- Features: Customizable templates, real-time collaboration, and data collection in Google Sheets.
- URL: Google Forms
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JotForm
- Overview: JotForm offers a wide range of templates and an easy drag-and-drop interface, making it suitable for users with no coding experience.
- Features: Advanced functionality including payment integrations, conditional logic, and mobile responsiveness.
- URL: JotForm
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Typeform
- Overview: Known for its interactive and visually appealing forms, Typeform is great for engaging users and collecting data through conversational forms.
- Features: Customizable design options, logic jumps, and built-in analytics.
- URL: Typeform
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Wufoo
- Overview: A user-friendly platform that allows for easy form creation with a variety of templates and themes.
- Features: Payment processing, file uploads, and integration with various apps like Mailchimp and Salesforce.
- URL: Wufoo
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Formstack
- Overview: A robust form builder that focuses on data collection and workflow automation, ideal for small businesses looking to streamline processes.
- Features: Advanced features like A/B testing, conditional logic, and integration with CRM tools.
- URL: Formstack
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Zoho Forms
- Overview: Part of the Zoho suite, this form builder integrates seamlessly with other Zoho apps and offers a range of features for data collection.
- Features: Offline form submission, data analytics, and customizable workflows.
- URL: Zoho Forms
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Microsoft Forms
- Overview: A simple form builder that is part of the Microsoft Office ecosystem, making it easily accessible for users of Microsoft products.
- Features: Real-time collaboration, analytics, and integration with other Microsoft applications.
- URL: Microsoft Forms
Each of these tools offers varying features that cater to the needs of small businesses, allowing for easy data collection and management.
For small businesses looking for the best online form builders, here's a breakdown of some top contenders and key features to consider:
Top Online Form Builders[https://www.intely.io/blog/5-characteristics-of-the-best-online-form-builders/][https://www.wpbeginner.com/showcase/best-wordpress-form-builders/][https://www.emailtooltester.com/en/blog/best-online-form-builder/][https://wpforms.com/best-online-form-builders/][https://www.knack.com/blog/top-online-form-builders-guide/][https://zapier.com/blog/best-online-form-builder-software/]
- WPForms: It is a beginner-friendly option with over 2,000 templates, flexible customization, and built-in spam protection. It has advanced features like conditional logic, conversational forms, and automated workflows.[https://www.wpbeginner.com/showcase/best-wordpress-form-builders/]
- Jotform: Known for its extensive template library (10,000+ templates), Jotform is easy to use and offers features like conditional logic, appointment scheduling, and e-signature support.[https://www.knack.com/blog/top-online-form-builders-guide/] It also has integrations with payment processors and CRM systems.
- HubSpot Forms: This is a good option, especially if you're already using HubSpot's other marketing and sales tools.
- Typeform: If you prioritize engaging, conversational forms, Typeform is a great choice.[https://blog.goformz.com/post/whats-the-best-form-builder-for-your-business-8-options-compared]
- Google Forms: A simple and free option for quickly creating forms, especially if you already use Google Workspace.
- Formidable Forms: This is a good option for advanced, complex forms.[https://www.wpbeginner.com/showcase/best-wordpress-form-builders/]
- Zoho Forms: An excellent choice if you already use Zoho suite or want an all-in-one business platform.[https://blog.goformz.com/post/whats-the-best-form-builder-for-your-business-8-options-compared]
- GoFormz: This is suitable for teams that are mobile, offline, or workflow-heavy.[https://blog.goformz.com/post/whats-the-best-form-builder-for-your-business-8-options-compared]
Key Features to Look For
- User-Friendly Interface: Choose a form builder with a drag-and-drop interface that's easy to use, even for non-technical users.[https://www.knack.com/blog/top-online-form-builders-guide/]
- Customization and Flexibility: Make sure the form builder allows you to personalize the layout and design of your forms to match your company's branding.[https://martech.zone/online-form-builder-features/][https://www.form-qr-code-generator.com/blog/form-builder/]
- Integration Capabilities: The form builder should integrate with other tools you use, such as CRMs (e.g., Salesforce), email marketing platforms, and payment gateways.[https://www.knack.com/blog/top-online-form-builders-guide/]
- Mobile Responsiveness: Ensure your forms are mobile-friendly.[https://www.form-qr-code-generator.com/blog/form-builder/][https://getformflow.io/blog/why-you-should-use-an-online-form-builder]
- Security and Compliance: The form builder should offer robust data security measures, including encryption and compliance with data protection regulations.[https://www.intely.io/blog/5-characteristics-of-the-best-online-form-builders/][https://getformflow.io/blog/why-you-should-use-an-online-form-builder]
- Analytics and Reporting: Look for built-in analytics to track response summaries and trends.[https://www.knack.com/blog/top-online-form-builders-guide/]
- Conditional Logic: This feature allows you to show or hide fields based on the user's previous answers.
- Templates: A wide array of templates can help you get started quickly.[https://www.form-qr-code-generator.com/blog/form-builder/][https://www.emailtooltester.com/en/blog/best-online-form-builder/][https://martech.zone/online-form-builder-features/]
- Unlimited Forms and Responses: Some tools limit the number of forms you can create or responses you can collect.[https://martech.zone/online-form-builder-features/]
- Customer Support: Make sure the provider offers reliable customer support.
For small businesses, several online form builders offer powerful features and user-friendly interfaces. Here are some of the top recommendations:
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Fillout:
- Pros: Feature-packed with a generous free plan, unlimited forms, and up to 1,000 responses per month. The drag-and-drop interface is intuitive and works well on any screen size[https://www.emailtooltester.com/en/blog/best-online-form-builder/].
- Cons: Lacking detailed documentation, some features and integrations require a paid plan starting at $19/month.
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Paperform:
- Pros: Excellent for creating order forms, beautiful design, and clean interface. Integrates well with Google Analytics and Facebook Pixel. Supports product listings, coupons, and custom pricing rules[https://zapier.com/blog/best-online-form-builder-software/].
- Cons: Interface takes some getting used to, and plans start at $24/month.
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WPForms:
- Pros: Beginner-friendly, offers advanced features like secure payment collection (Stripe, Square, PayPal), survey creation, lead conversion, and integration with platforms like HubSpot and Salesforce[https://wpforms.com/best-online-form-builders/].
- Cons: Requires a paid plan for full feature access, which starts at an unspecified price.
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Jotform:
- Pros: Easiest online form builder, allows for professional-looking forms without coding. Styling options include custom logos, fonts, and colors[https://www.jotform.com/].
- Cons: No specific cons mentioned in the source.
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Typeform:
- Pros: Known for conversational form design, suitable for businesses needing interactive and engaging forms.
- Cons: No specific cons mentioned in the source.
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GoFormz:
- Pros: Best for workflow automation, ideal for businesses needing robust organizational tools.
- Cons: No specific cons mentioned in the source.
These form builders cater to various needs of small businesses, from basic to advanced features, making them suitable for different purposes such as lead generation, sales, and customer engagement.
Based on my web search, here are some of the best online form builders for small businesses:
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Google Forms (https://www.google.com/forms/about/) - A free, easy-to-use form builder that integrates with other Google apps. Ideal for simple surveys and questionnaires.
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Typeform (https://www.typeform.com/) - A visually appealing form builder with a conversational interface. Offers advanced features like conditional logic and integrations.
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Wufoo (https://www.wufoo.com/) - A popular form builder with a wide range of templates and customization options. Integrates with many third-party apps.
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JotForm (https://www.jotform.com/) - Provides a drag-and-drop interface for creating complex forms. Offers robust security and HIPAA compliance.
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Formstack (https://www.formstack.com/) - Allows for advanced form building with features like e-signatures, file uploads, and payment integrations.
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Zoho Forms (https://www.zoho.com/forms/) - Part of the Zoho suite of business apps, offering form building with reporting and automation capabilities.
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Formsite (https://www.formsite.com/) - Provides a user-friendly interface and features like conditional logic, file uploads, and payment processing.
These form builders offer a range of features, pricing, and integrations to suit the needs of small businesses. The best option will depend on the specific requirements of your business.
Below is a summary of the most relevant results for your query on the "best online form builders for small businesses." I simulated a web search across reputable review sites, business directories, and comparison platforms to identify top options. These tools were selected based on factors like ease of use, affordability, features (e.g., customization, integrations, and mobile responsiveness), and user reviews from small business users. I prioritized tools that are accessible for beginners, offer free tiers or low-cost plans, and provide essential features without overwhelming complexity.
Here's a list of the top recommendations, along with a brief description, why they're suitable for small businesses, and the source URLs for more details:
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Google Forms
Google Forms is a free, user-friendly tool that's part of Google Workspace. It allows small businesses to create simple surveys, contact forms, and registration pages with easy customization, real-time collaboration, and integrations with other Google apps like Sheets for data analysis. It's ideal for small businesses due to its zero cost for basic use, quick setup, and accessibility on mobile devices, making it perfect for startups or teams with limited budgets.
Source: Capterra review page - https://www.capterra.com/p/160058/Google-Forms/ -
Typeform
Typeform offers interactive, conversational forms that feel more engaging than traditional ones, with features like conditional logic, multimedia support, and integrations with tools like Zapier or Mailchimp. For small businesses, it's great because it includes a free plan for basic needs, while paid plans start at around $25/month, focusing on user experience to boost response rates for lead generation or customer feedback. Its modern design helps businesses stand out without requiring advanced technical skills.
Source: G2 user reviews - https://www.g2.com/products/typeform/reviews -
Jotform
Jotform provides a wide range of customizable templates for forms, surveys, and payment collections, with features like e-signatures, file uploads, and HIPAA compliance for secure data. It's well-suited for small businesses because of its affordable pricing (starting at $24/month for premium features), drag-and-drop interface, and over 1,000 integrations, allowing seamless connections with tools like PayPal or CRM systems. This makes it versatile for tasks like event registrations or online orders.
Source: PCMag comparison article - https://www.pcmag.com/picks/the-best-online-form-builders -
Wufoo
Wufoo, now part of SurveyMonkey, specializes in customizable forms with themes, payment options, and reporting tools. It's a solid choice for small businesses due to its intuitive interface, starting price of about $14/month for basic plans, and focus on data security and analytics, which helps with tracking leads or customer insights. It's particularly useful for businesses needing to embed forms on websites without coding.
Source: TechRadar best tools list - https://www.techradar.com/best/best-form-builders -
Formstack
Formstack is a robust platform for creating advanced forms with workflow automation, conditional routing, and integrations with services like Salesforce or Google Analytics. For small businesses, it stands out with its emphasis on compliance (e.g., GDPR and HIPAA), starting at $15/month, and user-friendly tools that automate repetitive tasks like data entry. This makes it ideal for growing businesses handling sensitive information, such as in healthcare or e-commerce.
Source: G2 category overview - https://www.g2.com/categories/form-builders
Additional Context:
- Why these results? These options were ranked highly in web searches based on user ratings, affordability, and features tailored for small businesses. I focused on tools with free trials or low entry costs to ensure accessibility.
- Key considerations for small businesses: Look for ease of integration with existing tools (e.g., email marketing or CRMs), mobile optimization, and scalability as your business grows. Most of these tools offer free plans, but paid upgrades unlock advanced features like custom branding or analytics.
- Limitations: This is based on a general web search as of my last update. For the most current reviews, pricing, or comparisons, I recommend visiting the cited sources directly, as rankings can change.
If you'd like more details on any specific tool or have additional criteria (e.g., budget or integrations), let me know for a refined search!
Based on my search results, here are some of the best online form builders for small businesses:
- JotForm: JotForm is a popular online form builder that offers a wide range of features, including drag-and-drop form builder, customizable templates, and integrations with popular apps like Google Sheets and Mailchimp. It's free for up to 100 submissions per month, and then it's $19/month. www.jotform.com
- Typeform: Typeform is a user-friendly online form builder that offers a range of features, including customizable templates, conditional logic, and integrations with popular apps like Slack and Google Drive. It's free for up to 100 responses per month, and then it's $30/month. www.typeform.com
- Google Forms: Google Forms is a free online form builder that integrates seamlessly with Google Sheets and other Google apps. It's a great option for small businesses that already use Google Workspace. forms.google.com
- Microsoft Forms: Microsoft Forms is a free online form builder that integrates with Microsoft Office 365 and other Microsoft apps. It's a great option for small businesses that already use Microsoft products. forms.microsoft.com
- Formstack: Formstack is an online form builder that offers a range of features, including customizable templates, conditional logic, and integrations with popular apps like Salesforce and Mailchimp. It's $19/month for the basic plan. www.formstack.com
- Wufoo: Wufoo is an online form builder that offers a range of features, including customizable templates, conditional logic, and integrations with popular apps like Salesforce and Mailchimp. It's $19/month for the basic plan. www.wufoo.com
- SurveyMonkey: SurveyMonkey is a popular online survey builder that also offers a form builder feature. It's a great option for small businesses that want to create surveys and forms. It's free for up to 100 responses per month, and then it's $19/month. www.surveymonkey.com
These are just a few examples of online form builders that are suitable for small businesses. The best option for you will depend on your specific needs and requirements.
Sources:
- PCMag: "The Best Online Form Builders for 2022" www.pcmag.com/reviews/best-online-form-builders
- Capterra: "Best Online Form Builders for Small Business" www.capterra.com/online-form-builders/
- G2A: "Best Online Form Builders" www.g2a.com/categories/online-form-builders