Earned Media

Here are some of the best earned media monitoring tools available, along with a brief description of each:

1. Cision
   Cision is a comprehensive public relations platform that offers media monitoring and analysis tools. It helps businesses track earned media across various channels, including print, online, and social media, providing insights into coverage and audience engagement.
   Cision

2. Meltwater
   Meltwater provides media intelligence solutions, including real-time monitoring of news, social media, and blogs. It helps organizations analyze their earned media presence and understand sentiment across different platforms.
   Meltwater

3. Mention
   Mention is a social media and web monitoring tool that allows users to track brand mentions in real-time. It provides insights into how often a brand is mentioned online and the sentiment around those mentions.
   Mention

4. Brandwatch
   Brandwatch is a powerful digital consumer intelligence platform that specializes in social media monitoring and analytics. It helps brands measure their earned media performance and understand audience perception through sentiment analysis.
   Brandwatch

5. Talkwalker
   Talkwalker is a social media analytics and monitoring tool that tracks brand mentions, sentiment, and engagement across various platforms. It offers advanced analytics features, including image recognition and trend analysis.
   Talkwalker

6. Sprout Social
   Sprout Social is a social media management platform that includes monitoring and analytics features. It allows brands to track conversations about their products or services and analyze engagement metrics.
   Sprout Social

7. BuzzSumo
   BuzzSumo specializes in content research and analysis, helping brands identify trends and monitor how their content is being shared and discussed online. It can track mentions and engagement, providing insights into earned media effectiveness.
   BuzzSumo

8. Critical Mention
   Critical Mention is a media monitoring service that captures broadcast, online, and social media mentions in real-time. It provides detailed reports and analytics to help brands understand their media visibility.
   Critical Mention

Each of these tools offers unique features and capabilities to help organizations effectively monitor and analyze their earned media coverage.

Monitoring earned media is crucial for understanding brand perception and measuring the impact of public relations efforts. Here are some top tools to help you track and analyze earned media:

Brandwatch
A comprehensive media monitoring platform that offers real-time tracking across social media, news sites, blogs, and forums. It provides advanced sentiment analysis, competitor benchmarking, and AI-driven insights, making it suitable for large enterprises and agencies. [https://newswirejet.com/best-media-monitoring-tools/]

Meltwater
An enterprise-level media intelligence solution that monitors online news, social media, print, broadcast, and podcasts. Meltwater offers analytics on mention volume, share of voice, reach, sentiment, and emerging trends, along with features like custom scoring and rules-based automation. [https://brand24.com/blog/media-monitoring-tools/]

CisionOne Social
Tailored for PR professionals, this tool combines social listening with media outreach. It features a vast media database of over 850,000 journalist profiles, monitors conversations across major platforms, and analyzes social data alongside traditional earned media coverage. [https://surveysparrow.com/blog/social-media-monitoring-tools/]

Digivizer
A real-time insights platform that transforms social conversations into business success. It offers social listening, cross-channel monitoring, and responsive engagement features, helping brands track relevant conversations and engage with their audience effectively. [https://digivizer.com/features/earned-media/]

Onclusive
A cloud-based earned media monitoring and intelligence platform that integrates with web analytics. It provides competitive benchmarking, holistic analysis merging media monitoring, social listening, and web data, reputation tracking, and campaign analytics. [https://www.britopian.com/social-data-analytics/media-monitoring-services/]

Each of these tools offers unique features tailored to different organizational needs, from comprehensive enterprise solutions to specialized PR-focused platforms.

Here's a summary of some of the top earned media monitoring tools available, based on the provided search results:

Comprehensive Platforms:

• Meltwater: A global media monitoring and intelligence tool that provides in-depth insights across news, social media, and broadcast channels.[https://prowly.com/magazine/best-media-monitoring-service-uk/] It utilizes AI for real-time monitoring and offers competitor and customer analytics.
• Cision Communications Cloud: Combines media monitoring, database management, analytics, and social media distribution in one platform.[https://prowly.com/magazine/best-media-monitoring-service-uk/] It offers extensive media coverage, real-time news alerts, AI-powered sentiment analysis, and a vast media database.[https://prowly.com/magazine/best-media-monitoring-service-uk/]
• Prowly: An all-in-one digital PR platform that includes media monitoring, media outreach, journalist discovery, and coverage tracking.[https://prowly.com/magazine/best-media-monitoring-service-uk/] It's tailored for digital PR professionals and offers comprehensive monitoring of web, social media, print, and broadcast mentions.

Social Media Monitoring Tools:

• Hootsuite: A widely used social media management tool with features for content scheduling, analytics, and social listening.[https://www.prezly.com/academy/social-media-monitoring-tools]
• Sprout Social: A social media management tool that integrates monitoring, publishing, and analytics.[https://www.prezly.com/academy/social-media-monitoring-tools]
• Agorapulse: Simplifies social media management with a dashboard for monitoring mentions, scheduling posts, and tracking engagement.[https://www.prezly.com/academy/social-media-monitoring-tools]
• Brandwatch: An AI-driven social listening tool that provides insights into audience sentiment and industry trends.[https://www.prezly.com/academy/social-media-monitoring-tools] It integrates with tools like Hootsuite and Domo.[https://www.launchmetrics.com/resources/blog/10-providers-for-tracking-earned-media-for-flb-brands]

Other Notable Tools:

• Brand24: Suitable for growing businesses, it offers real-time alerts, sentiment analysis, and extensive media coverage.[https://www.criticalmention.com/media-monitoring/][https://prlab.co/blog/the-best-media-monitoring-tools-for-news-and-social-media/]
• Mention: A paid tool that provides real-time alerts, sentiment analysis, and more extensive media coverage than basic channels.[https://prlab.co/blog/the-best-media-monitoring-tools-for-news-and-social-media/]
• Isentia: A leading player in monitoring media activities across the Asia Pacific region, with coverage in various languages.[https://prlab.co/blog/the-best-media-monitoring-tools-for-news-and-social-media/]
• Critical Mention: A media monitoring platform that offers real-time alerts and customizable dashboards.[https://www.criticalmention.com/media-monitoring/] It allows you to track earned media coverage across TV, radio, online news, and social media.[https://www.criticalmention.com/media-monitoring/][https://prlab.co/blog/the-best-media-monitoring-tools-for-news-and-social-media/]
• TrendKite: Focuses on impact analysis, helping teams track mentions and show how earned media contributes to business outcomes.[https://prlab.co/blog/the-best-media-monitoring-tools-for-news-and-social-media/]
• PressPage: A digital newsroom and media monitoring tool in one, designed to help brands control their narrative while tracking coverage.[https://prlab.co/blog/the-best-media-monitoring-tools-for-news-and-social-media/]
• Launchmetrics: Offers brand intelligence modules designed for monitoring earned media in the fashion, lifestyle, and beauty industries.[https://www.launchmetrics.com/resources/blog/10-providers-for-tracking-earned-media-for-flb-brands]

Important Considerations:

• UK Media Monitoring: For the UK market, consider tools like Prowly that track all formats, including paywalled print, online, social, and broadcast media.[https://prowly.com/magazine/best-media-monitoring-service-uk/]
• Comprehensive vs. Specialized: Some tools offer comprehensive media monitoring across various channels, while others specialize in social media or specific industries.[https://prlab.co/blog/the-best-media-monitoring-tools-for-news-and-social-media/]
• Free Options: Google Alerts is a free tool for basic media monitoring.

The best earned media monitoring tools include a variety of platforms designed to track and analyze earned media coverage across various channels. Here are some top providers:

1. Launchmetrics:

   • Key Features: Suite of brand intelligence modules, specializing in the Fashion, Lifestyle, and Beauty landscape. Offers advanced analytics and brand disambiguation[https://www.launchmetrics.com/resources/blog/10-providers-for-tracking-earned-media-for-flb-brands].
   • Customers: Over 1.7K customers worldwide, making it a leader in the field.

2. Brandwatch:

   • Key Features: Extensive capabilities in social media monitoring, analysis, and optimization of online and social media presence[https://www.launchmetrics.com/resources/blog/10-providers-for-tracking-earned-media-for-flb-brands].
   • Popularity: Popular choice among brands seeking to analyze and optimize their social media presence.

3. Cision:

   • Key Features: Multi-channel monitoring, analytics, and impact analysis. Includes brand disambiguation and a media contacts and influencers database[https://www.launchmetrics.com/resources/blog/10-providers-for-tracking-earned-media-for-flb-brands].
   • Capabilities: Offers key metrics for reputation and sentiment analysis, and allows for custom dashboards and reporting.

4. Meltwater:

   • Key Features: Comprehensive toolkit incorporating media, social, consumer, and sales intelligence. Analyzes around 1 billion pieces of daily content to provide actionable insights[https://www.gartner.com/reviews/market/pr-and-media-monitoring-tools].
   • Global Reach: Serves a global clientele across six continents.

5. Hypefactors:

   • Key Features: Advanced automation using AI, global media monitoring, social monitoring, and detailed coverage reporting capabilities[https://www.gartner.com/reviews/market/pr-and-media-monitoring-tools].
   • Reputation Management: Focuses on managing reputation and corporate trust through its platform.

6. Muck Rack:

   • Key Features: Specializes in journalist discovery and contact database management, essential for effective engagement strategies[https://www.launchmetrics.com/resources/blog/10-providers-for-tracking-earned-media-for-flb-brands].
   • Media Contacts: Helps identify media contacts and influencers relevant for PR efforts.

7. Tribe Dynamics:

   • Key Features: Specializes in influencer marketing, providing insights into influencer performance and brand reputation[https://www.launchmetrics.com/resources/blog/10-providers-for-tracking-earned-media-for-flb-brands].
   • Influencer Insights: Offers detailed analytics on influencer effectiveness.

8. Isentia:

   • Key Features: Assists organizations in understanding their brand and reputation through advanced technology and skilled professionals. Generates actionable insights from complex communication channels[https://www.gartner.com/reviews/market/pr-and-media-monitoring-tools].
   • Global Presence: Serves international entities, government bodies, and non-profit organizations.

These tools are designed to help businesses effectively monitor and analyze their earned media coverage, providing valuable insights into their brand reputation and social media presence.

Here are some of the best earned media monitoring tools based on my web search:

1. Meltwater - A comprehensive media monitoring and analytics platform that tracks earned media coverage across news, blogs, and social media. It provides insights into brand mentions, sentiment analysis, and competitive intelligence. Source: https://www.meltwater.com/

2. Cision - A leading media monitoring and PR software that helps track and analyze earned media coverage. It offers features like media database, monitoring, analytics, and workflow management. Source: https://www.cision.com/

3. Talkwalker - An AI-powered consumer intelligence and social listening platform that monitors earned media across the web and social media. It provides brand monitoring, competitive analysis, and campaign measurement. Source: https://www.talkwalker.com/

4. Hootsuite - While primarily known as a social media management tool, Hootsuite also offers media monitoring capabilities to track brand mentions and earned media across various online channels. Source: https://www.hootsuite.com/

5. Brandwatch - A social listening and analytics platform that enables companies to monitor, analyze, and report on earned media coverage and brand mentions across the web and social media. Source: https://www.brandwatch.com/

These tools provide comprehensive solutions for brands and PR teams to track, measure, and analyze their earned media performance, helping them make data-driven decisions to improve their media relations and PR strategies.

Below is a summary of the most relevant earned media monitoring tools based on a simulated web search. Earned media monitoring tools help businesses track, analyze, and manage unpaid media mentions across news, social media, blogs, and other channels. I queried sources like review sites, industry guides, and comparison articles to compile this list. The results are drawn from popular tools ranked by user reviews, features, and expert recommendations.

I've limited the list to the top 6 tools for brevity, prioritizing those frequently mentioned in reliable sources. For each tool, I've included a brief description, key features, and a cited source URL.

Top Earned Media Monitoring Tools:

1. Mention
   Mention is a real-time media monitoring platform that tracks brand mentions across the web, social media, and news outlets. It's user-friendly for small to medium-sized businesses and offers sentiment analysis, alerts, and influencer identification. Additional context: It's praised for its affordability and ease of use, making it ideal for PR teams monitoring earned media campaigns.
   Source: G2 (based on user reviews and rankings) - https://www.g2.com/products/mention/reviews

2. Brandwatch
   Brandwatch provides advanced analytics for earned media, including social listening, sentiment analysis, and trend forecasting. It's suitable for larger enterprises and integrates with data from millions of sources. Additional context: It's often highlighted for its AI-driven insights, helping brands measure the impact of earned media on reputation and ROI.
   Source: Capterra (user ratings and expert analysis) - https://www.capterra.com/p/159057/Brandwatch/

3. Meltwater
   Meltwater is a comprehensive media intelligence platform that monitors earned media through social media, news, and online forums. It includes features like competitive analysis and customizable dashboards. Additional context: It's favored by marketing and PR professionals for its robust reporting tools, which help in quantifying earned media's influence on audience engagement.
   Source: Forbes (article on top media monitoring tools) - https://www.forbes.com/advisor/business/software/meltwater-review/

4. Cision
   Cision offers a full suite of PR tools, including earned media monitoring, press release distribution, and media contact databases. It's designed for professional PR teams. Additional context: It's noted for its extensive media database and analytics, making it essential for tracking earned media coverage in traditional and digital outlets.
   Source: G2 (comparative reviews) - https://www.g2.com/products/cision/reviews

5. Hootsuite
   Hootsuite is a social media management tool with strong earned media monitoring capabilities, focusing on social platforms, hashtags, and mentions. It includes scheduling, analytics, and team collaboration features. Additional context: It's popular for its all-in-one approach, suitable for businesses new to monitoring, and helps in responding to earned media in real-time to build brand loyalty.
   Source: Capterra (user feedback and rankings) - https://www.capterra.com/p/15647/Hootsuite/

6. Google Alerts
   Google Alerts is a free, basic tool that monitors earned media by sending email notifications for specific keywords across Google's search results, including news and web pages. Additional context: It's a great entry-level option for individuals or small teams due to its simplicity and no-cost access, though it lacks advanced analytics compared to paid tools.
   Source: Search Engine Journal (guide to free monitoring tools) - https://www.searchenginejournal.com/google-alerts-guide/

Additional Notes:

• Selection Criteria: These tools were selected based on factors like user ratings, feature sets, pricing, and frequency of mentions in top search results. Sources like G2 and Capterra aggregate real user reviews, while Forbes provides expert insights.
• Considerations: When choosing a tool, evaluate your budget, scale needs, and integration requirements. Many offer free trials. For the latest comparisons, I recommend visiting the cited sources directly.
• Limitations: This list is based on a snapshot of web search results as of my last update. Tools and rankings can change, so cross-reference with current reviews.

If you'd like more details on any tool or a refined search (e.g., based on budget or industry), let me know!

Here are some of the best earned media monitoring tools:

1. Meltwater: A comprehensive media monitoring tool that tracks mentions across social media, online news, and traditional media. It offers real-time alerts, sentiment analysis, and influencer identification. (www.meltwater.com)
2. Hootsuite Insights: A social media monitoring tool that tracks mentions, sentiment, and engagement across various social media platforms. It also offers influencer identification and content analysis. (insights.hootsuite.com)
3. Brandwatch: A social media monitoring tool that tracks mentions, sentiment, and engagement across social media platforms. It also offers influencer identification, topic modeling, and sentiment analysis. (www.brandwatch.com)
4. Cision: A media monitoring tool that tracks mentions across traditional media, online news, and social media. It offers real-time alerts, sentiment analysis, and influencer identification. (www.cision.com)
5. PR Newswire: A media monitoring tool that tracks mentions across traditional media, online news, and social media. It offers real-time alerts, sentiment analysis, and influencer identification. (www.prnewswire.com)
6. Anewstip: A media monitoring tool that tracks mentions across online news, social media, and blogs. It offers real-time alerts, sentiment analysis, and influencer identification. (www.anewstip.com)
7. Mention: A media monitoring tool that tracks mentions across online news, social media, and blogs. It offers real-time alerts, sentiment analysis, and influencer identification. (www.mention.com)
8. Talkwalker: A social media monitoring tool that tracks mentions, sentiment, and engagement across social media platforms. It also offers influencer identification, topic modeling, and sentiment analysis. (www.talkwalker.com)
9. Critical Mention: A media monitoring tool that tracks mentions across traditional media, online news, and social media. It offers real-time alerts, sentiment analysis, and influencer identification. (www.criticalmention.com)
10. TV, Radio, and Online News monitoring by Comscore: A media monitoring tool that tracks mentions across TV, radio, and online news. It offers real-time alerts, sentiment analysis, and influencer identification. (www.comscore.com)

These tools can help you monitor your brand's earned media, track your online presence, and make data-driven decisions.

Sources:

• Meltwater
• Hootsuite Insights
• Brandwatch
• Cision
• PR Newswire
• Anewstip
• Mention
• Talkwalker
• Critical Mention
• Comscore

Here are some of the best earned media monitoring tools available, along with their key features and benefits:

1. Meltwater

   • Overview: A comprehensive media monitoring and social listening tool that tracks earned media across news, social media, blogs, and more.
   • Key Features: Real-time alerts, sentiment analysis, competitive benchmarking, and influencer identification.
   • Use Case: Ideal for PR professionals and marketers looking to measure brand mentions and media impact.
   • URL: https://www.meltwater.com

2. Cision

   • Overview: A leading PR and earned media monitoring platform that provides insights into media coverage and audience engagement.
   • Key Features: Media database, coverage tracking, sentiment analysis, and campaign reporting.
   • Use Case: Suitable for PR teams managing media relations and tracking earned media performance.
   • URL: https://www.cision.com

3. Brandwatch

   • Overview: A powerful social listening and media monitoring tool that analyzes earned media across digital channels.
   • Key Features: AI-driven insights, sentiment analysis, trend tracking, and influencer analytics.
   • Use Case: Perfect for brands focusing on social media and online reputation management.
   • URL: https://www.brandwatch.com

4. Talkwalker

   • Overview: A robust earned media monitoring and analytics platform that tracks brand mentions across news, social media, and websites.
   • Key Features: Image recognition, sentiment analysis, crisis management, and competitive analysis.
   • Use Case: Great for brands seeking detailed insights into their earned media presence.
   • URL: https://www.talkwalker.com

5. Awario

   • Overview: A cost-effective social media and earned media monitoring tool that tracks brand mentions across the web.
   • Key Features: Real-time alerts, sentiment analysis, influencer identification, and competitive analysis.
   • Use Case: Ideal for small businesses and startups looking for affordable media monitoring solutions.
   • URL: https://www.awario.com

6. Hootsuite Insights

   • Overview: A social media monitoring tool that also tracks earned media mentions and trends.
   • Key Features: Sentiment analysis, trend tracking, and customizable dashboards.
   • Use Case: Best for social media teams managing brand reputation and engagement.
   • URL: https://www.hootsuite.com

7. Google Alerts

   • Overview: A free tool that monitors the web for brand mentions and delivers email notifications.
   • Key Features: Customizable alerts, keyword tracking, and easy setup.
   • Use Case: Suitable for basic earned media monitoring on a budget.
   • URL: https://www.google.com/alerts

8. Mention

   • Overview: A media monitoring tool that tracks brand mentions across social media, news, blogs, and forums.
   • Key Features: Real-time alerts, sentiment analysis, and competitor tracking.
   • Use Case: Great for brands looking for a simple yet effective media monitoring solution.
   • URL: https://mention.com

These tools vary in features, pricing, and complexity, so the best choice depends on your specific needs, budget, and industry. For more details, visit the respective URLs provided.

Here are some notable earned media marketing agencies that can help you with your marketing needs:

1. Edelman

   • Overview: A global communications firm that specializes in earned media, public relations, and digital marketing. Known for their expertise in building trust and credibility for brands.
   • Website: edelman.com

2. Weber Shandwick

   • Overview: A leading global public relations agency that focuses on earned media strategies, helping brands engage with their audiences through storytelling and impactful campaigns.
   • Website: webershandwick.com

3. FleishmanHillard

   • Overview: This agency offers a comprehensive range of earned media services, including public relations, reputation management, and social media engagement.
   • Website: fleishmanhillard.com

4. Burson Cohn & Wolfe (BCW)

   • Overview: BCW specializes in strategic communication and earned media, helping brands navigate complex environments and build meaningful connections with audiences.
   • Website: bcw-global.com

5. Golin

   • Overview: Golin is known for its innovative approach to earned media, leveraging data-driven insights to craft compelling narratives that resonate with target audiences.
   • Website: golin.com

6. Ketchum

   • Overview: A global PR agency that emphasizes earned media strategies to enhance brand visibility and reputation through impactful storytelling and engagement tactics.
   • Website: ketchum.com

7. Ogilvy

   • Overview: Ogilvy provides earned media services as part of a broader marketing strategy, integrating PR, social media, and digital marketing to amplify brand messages.
   • Website: ogilvy.com

8. MWWPR

   • Overview: Specializes in earned media, influencer marketing, and corporate reputation management, with a focus on driving measurable results for clients.
   • Website: mww.com

These agencies are recognized for their expertise in earned media and can assist you in enhancing your brand's visibility and credibility through strategic communication efforts.

Finding the right earned media marketing agency depends on your specific needs and industry. Here are a few agencies to consider, keeping in mind that this is not exhaustive and you should research each to see if they align with your goals:

• Coinbound: Specializes in blockchain, cryptocurrency, and NFT earned media. They focus on securing media coverage in leading crypto publications.[https://coinbound.io/best-nft-earned-media-agencies/][https://clickstrike.com/blog/b2b-earned-media-agencies/]
• Clickstrike: A B2B earned media and PR agency, particularly strong for tech companies.[https://clickstrike.com/blog/b2b-earned-media-agencies/]
• DBS Interactive: Emphasizes using industry influencers to boost brand credibility through storytelling and social media.[https://coinbound.io/earned-media-agencies/]
• MediaFirstPR: Focuses on achieving third-party endorsements from media outlets and tech blogs through strategic messaging.[https://coinbound.io/earned-media-agencies/]
• [L]earned Media: A creative marketing agency.[https://learnedmedia.com/]
• Earned Media (SEO Agency): An SEO agency that drives traffic to your website with search engine optimization techniques.[https://www.earnedmedia.com.au/]
• AppDupe: Offers PR and press release strategies for NFT projects.[https://coinbound.io/best-nft-earned-media-agencies/]
• Blockwiz: Helps NFT brands establish authority through prominent media outlets.[https://coinbound.io/best-nft-earned-media-agencies/]

When choosing an agency, consider their experience in your specific industry, their relationships with relevant media outlets, and the services they offer.

Earned media marketing agencies can be found through various sources, including digital marketing service providers and specialized PR agencies. Here are some relevant brands and companies that offer earned media services:

1. Wpromote: Offers award-winning SEO, content marketing, email, and digital PR strategies to generate qualified leads and drive sales[https://www.wpromote.com/digital-marketing-services/earned-media].
2. The Reis Group: Provides earned media PR services to maximize earned media impact, build organization credibility, elevate reputations, and raise awareness[https://thereisgroup.com/our-work/earned-media/].
3. Learned Media: A creative marketing agency that helps clients thrive with comprehensive earned media strategies[https://learnedmedia.com/].
4. Zen Media: Supports B2B brands by fine-tuning PR strategies to reach goals such as generating leads and building credibility and awareness[https://zenmedia.com/earned-media/].
5. Coinbound: A boutique agency specializing in B2B SaaS earned media with personalized approaches, including media relations, influencer marketing, content creation, and social media management[https://designscript.us/blog/saas-earned-media-agencies].
6. Luna PR: Focuses on securing placements in top-tier publications and building strong connections with influential journalists for strategic storytelling and media training[https://designscript.us/blog/saas-earned-media-agencies].
7. Amra & Elma: Known for its creative and results-oriented approach, combining traditional media relations with cutting-edge social media and influencer marketing strategies[https://designscript.us/blog/saas-earned-media-agencies].

These agencies can help you develop and execute effective earned media strategies tailored to your business needs.

Additionally, you can explore more SaaS-specific earned media agencies like Coinbound, Luna PR, and Amra & Elma as they specialize in the B2B SaaS landscape and offer customized plans to cater to specific goals and challenges[https://designscript.us/blog/saas-earned-media-agencies].

Here are some relevant results for finding earned media marketing agencies:

1. Earned Media Agencies:

• Cision - A leading provider of earned media solutions and PR software. They offer services to help brands earn media coverage. (https://www.cision.com/us/services/earned-media/)

2. PR Agencies:

• Edelman - One of the largest global PR firms that specializes in earned media, content creation, and influencer marketing. (https://www.edelman.com/services)
• Ogilvy PR - A top PR agency that helps clients earn media coverage through strategic communications. (https://www.ogilvy.com/work/public-relations)

3. Digital Marketing Agencies:

• Fractl - A digital marketing agency that focuses on earning media placements through content marketing. (https://frac.tl/services/earned-media/)
• Mediakix - An influencer marketing agency that helps brands earn media through influencer partnerships. (https://mediakix.com/services/)

4. Specialized Earned Media Agencies:

• Outreach Bee - An agency that specializes in earned media outreach and PR services. (https://outreachbee.com/)
• Pitchbox - Provides an earned media outreach platform and services to help brands get featured in publications. (https://pitchbox.com/earned-media-outreach/)

These agencies and firms can help businesses develop and execute earned media marketing strategies to increase brand visibility and media coverage.

Below is a summary of my web search for "earned media marketing agencies." Earned media refers to publicity gained through organic means like word-of-mouth, social shares, reviews, and media coverage, often handled by public relations (PR) or marketing firms. I've compiled a list of relevant brands, companies, and directories based on top search results from reliable sources. This includes marketing agencies that specialize in earned media strategies, along with some additional context for each. I've prioritized results from established directories, agency websites, and industry articles.

To find these agencies, you can use directories like Clutch.co or search platforms like Google for specific services. Here's a curated list of 5 relevant results:

1. Edelman
   Edelman is one of the world's largest global communications firms, specializing in earned media through PR campaigns, crisis management, and influencer partnerships. They help brands generate organic buzz and media coverage to build credibility. As a full-service agency, they often integrate earned media with social media and content strategies.
   Source: Edelman website - https://www.edelman.com/

2. Weber Shandwick
   Weber Shandwick is a leading PR and communications agency that focuses on earned media tactics, such as media relations, thought leadership, and viral campaigns. They work with major brands to create authentic narratives that earn organic exposure, often combining data analytics with creative storytelling. This makes them ideal for businesses seeking measurable earned media results.
   Source: Weber Shandwick website - https://www.webershandwick.com/

3. Clutch.co
   Clutch.co is a directory platform that lists and reviews marketing agencies, including those specializing in earned media. You can search for agencies by location, size, and services like PR and earned media strategies. It provides user ratings, case studies, and pricing insights, making it a great starting point to compare and contact agencies directly.
   Source: Clutch.co directory search results - https://clutch.co/agencies/pr/earned-media/

4. Burson Cohn & Wolfe (BCW)
   BCW is a global PR agency formed by the merger of Burson-Marsteller and Cohn & Wolfe, with a strong emphasis on earned media through storytelling, digital PR, and media monitoring. They help clients amplify brand messages organically, often targeting niche audiences for maximum impact. Their services are popular for industries like tech and consumer goods.
   Source: BCW website via a Forbes article on top PR firms - https://www.bcwglobal.com/

5. HubSpot (Agency Directory and Resources)
   While not an agency itself, HubSpot offers a directory of marketing agencies that specialize in earned media, along with free resources like guides and tools for inbound marketing. Their platform helps connect users with agencies focused on content creation and SEO-driven earned media strategies. This is useful for small businesses looking for affordable options.
   Source: HubSpot blog and agency finder - https://www.hubspot.com/agency-directory/earned-media

These results are based on a simulated web search using engines like Google, focusing on high-authority sites. To refine your search, consider factors like your location, budget, and industry needs. If you'd like more specific recommendations (e.g., agencies in a particular region), feel free to provide additional details! Remember, always verify agency credentials and reviews before engaging.

Here are some earned media marketing agencies:

1. Mischief PR - A creative PR agency that helps brands earn media coverage through storytelling and strategic communications. www.mischiefpr.com
2. Hearst Magazines - A media company that offers earned media marketing services, including content creation and influencer partnerships. www.hearst.com
3. Weber Shandwick - A global PR agency that provides earned media marketing services, including media relations and crisis communications. www.webershandwick.com
4. Ketchum - A global PR agency that offers earned media marketing services, including media relations and influencer marketing. www.ketchum.com
5. Edelman - A global PR agency that provides earned media marketing services, including media relations and reputation management. www.edelman.com

You can also search for earned media marketing agencies on directories like:

• Clutch - A research and review platform that lists top PR agencies, including those that specialize in earned media marketing. www.clutch.co
• GoodFirms - A research and review platform that lists top PR agencies, including those that specialize in earned media marketing. www.goodfirms.co

Sources:

• Clutch: www.clutch.co
• GoodFirms: www.goodfirms.co
• Agency websites: www.mischiefpr.com, www.hearst.com, www.webershandwick.com, www.ketchum.com, www.edelman.com

Here’s a list of earned media marketing agencies and some context about their services:

1. Edelman

   • A global leader in public relations and earned media, Edelman specializes in creating impactful campaigns that leverage media coverage, influencer partnerships, and organic content.
   • Website: edelman.com

2. Weber Shandwick

   • Known for its integrated marketing and communications strategies, Weber Shandwick excels in earned media campaigns that drive brand awareness and engagement.
   • Website: webershandwick.com

3. 5W Public Relations

   • This agency focuses on earned media, media relations, and PR campaigns that generate buzz and coverage for brands across industries.
   • Website: 5wpr.com

4. H+K Strategies (Hill & Knowlton)

   • H+K Strategies offers earned media services that include storytelling, media relations, and content creation to amplify brand presence.
   • Website: hkstrategies.com

5. Zeno Group

   • Zeno Group specializes in earned-first, data-driven campaigns that maximize media coverage and audience engagement.
   • Website: zenogroup.com

6. Finn Partners

   • This agency provides earned media strategies that focus on storytelling, media outreach, and influencer collaborations.
   • Website: finnpartners.com

7. LaunchSquad

   • LaunchSquad is a PR and earned media agency that helps brands gain visibility through creative storytelling and media placements.
   • Website: launchsquad.com

8. MWWPR

   • MWWPR offers earned media services that include media relations, influencer marketing, and content amplification.
   • Website: mww.com

9. Ketchum

   • Ketchum is a global PR and earned media agency that creates campaigns to drive brand awareness and credibility through media coverage.
   • Website: ketchum.com

10. Porter Novelli

    • This agency focuses on earned media and PR strategies that integrate storytelling, media relations, and influencer engagement.
    • Website: porternovelli.com

These agencies are well-regarded for their expertise in earned media marketing and can help brands achieve organic visibility and credibility.

Here are some resources and platforms where you can find directories of earned media contacts:

1. Cision
   Cision offers a comprehensive PR software suite that includes a media contact database. Their platform allows you to search for journalists, influencers, and media outlets based on specific criteria.
   Visit Cision

2. Muck Rack
   Muck Rack is a PR software that provides extensive media databases, allowing users to find journalists and their contact information. It also includes tools for monitoring media coverage and managing PR campaigns.
   Visit Muck Rack

3. Agility PR Solutions
   Agility provides a media database along with monitoring and reporting tools. Their contact directory includes various types of media professionals and outlets, making it easier to target earned media opportunities.
   Visit Agility PR Solutions

4. PR Newswire
   PR Newswire not only helps distribute press releases but also offers a media contact database that can be utilized for earned media outreach. They provide various services related to media engagement.
   Visit PR Newswire

5. PressRush
   PressRush is designed to help PR professionals find and connect with journalists. The platform allows users to build and manage lists of media contacts and offers features for outreach tracking.
   Visit PressRush

6. Journolink
   Journolink provides a platform for businesses to connect with journalists and media contacts. They offer a directory that can be useful for finding opportunities for earned media placements.
   Visit Journolink

7. Help a Reporter Out (HARO)
   HARO connects journalists and sources. While it doesn't provide a comprehensive directory, it allows PR professionals to respond to media requests, potentially leading to earned media placements.
   Visit HARO

These platforms can help you build a robust directory of earned media contacts tailored to your specific needs.

Okay, I can help you with that! Here's a directory of services that can provide you with earned media contacts:

• Meltwater: A media database with contact information for journalists, tagged with information to help sort by industry.[https://www.meltwater.com/en/blog/media-contacts-database] They also offer tips on building and maintaining a journalist database.[https://www.meltwater.com/en/blog/media-contacts-database]
• Cision: A media management platform with a large database of media contacts, journalists, and outlets.[https://www.mediacontactspro.com/][https://www.globenewswire.com/media-contacts-database][https://www.isentia.com/connect/][https://www.cision.com/media-relationship-management/] They offer tools to filter contacts by topic, geography, and more.[https://www.cision.com/media-relationship-management/]
• Media Contacts Pro: A media directory with media contacts, helpful for press releases and public relations.[https://www.mediacontactspro.com/] They provide detailed information on staff and offer customizable media lists.[https://www.mediacontactspro.com/]
• Isentia: A PR distribution platform with a media database of contacts across Asia-Pacific.[https://www.isentia.com/connect/] They allow you to target journalists and segment by topic, media type, and industry.[https://www.isentia.com/connect/]
• GlobeNewswire: They offer a media contacts database that uses AI and human research.[https://www.globenewswire.com/media-contacts-database] Their platform includes social listening, media monitoring, press release distribution, and more.[https://www.globenewswire.com/media-contacts-database]

To find a directory of earned media contacts, you have several options:

1. Feedspot Media Contact Database:

   • Feedspot offers a comprehensive database of over 510,000 active bloggers, podcasters, journalists, magazine editors, YouTubers, and Instagram influencers across 1,500 niche categories[https://www.feedspot.com/media-contact-database]. This can be particularly useful for targeting specific niches.

2. LexisNexis Media Contacts Solution:

   • LexisNexis provides a database of more than 1 million journalists, bloggers, social media influencers, and analysts from 200 countries. This extensive list could be invaluable for reaching a broad audience[https://www.lexisnexis.com/en-us/professional/media-intelligence/media-contacts.page].

3. Media Contacts Pro:

   • Media Contacts Pro offers an all-inclusive media directory with over 500,000 media contacts and 89,000 media outlets in the US and internationally. This service includes detailed profiles of reporters, editors, and columnists, making it easier to create customized media lists[https://www.mediacontactspro.com/].

4. GlobeNewswire Media Contacts Database:

   • GlobeNewswire's database is a fine-tuned search engine that helps discover relevant and influential journalists based on their reach and recent articles. While it may not be as comprehensive as the others, it can still be a valuable resource for identifying key media contacts[https://www.globenewswire.com/media-contacts-database].

Each of these directories can help you build or access a targeted media contact list, which is essential for effective public relations and press release distribution.

Here is a directory of some relevant earned media contacts and additional context about each:

1. Cision Media Database (https://www.cision.com/us/pr-software/media-database/)

• Cision's media database contains contact information for over 1 million journalists, bloggers, and influencers across various industries and media outlets.
• Users can search for and filter contacts by outlet, beat, location, and other criteria to find relevant earned media opportunities.

2. Help a Reporter Out (HARO) (https://www.helpareporter.com/)

• HARO is a platform that connects journalists with expert sources for their stories.
• Journalists post queries looking for sources, and users can respond to be featured in the resulting media coverage.

3. PitchBox (https://pitchbox.com/)

• PitchBox is a media outreach tool that allows users to find and connect with relevant journalists, bloggers, and influencers.
• The database includes contact information as well as details on each contact's preferred pitching methods and editorial interests.

4. Muck Rack (https://muckrack.com/)

• Muck Rack is a platform that provides access to a database of over 1 million journalists and media professionals.
• Users can search for contacts by outlet, beat, location, and other criteria, and also monitor media coverage and trends.

5. Anewstip (https://www.anewstip.com/)

• Anewstip is a media contact database that allows users to find and connect with journalists, bloggers, and influencers across various industries and niches.
• The platform includes contact details as well as information on each contact's editorial interests and pitching preferences.

These are some of the key resources that can provide directories of earned media contacts to help with your outreach efforts. Let me know if you need any additional information!

Below, I'll provide a list of relevant brands, companies, products, or services based on your query for a "directory of earned media contacts." Earned media involves organic publicity through journalists, influencers, bloggers, and media outlets, so I've focused on tools and platforms that offer directories, databases, or services for connecting with these contacts. I simulated a web search across reliable sources to compile this list.

For each result, I've included:

• Name: The brand, company, product, or service.
• Description and Context: A brief overview of how it relates to your query, including key features.
• Source URL: The primary website where I sourced the information (based on a simulated search).

Relevant Results:

1. Cision
   Description and Context: Cision is a leading PR and media intelligence platform that offers a comprehensive database of earned media contacts, including journalists, bloggers, and influencers. It allows users to search for contacts by topic, location, or outlet, and provides tools for media monitoring and relationship building to secure organic coverage. This is ideal for PR professionals seeking a structured directory.
   Source URL: cision.com

2. Muck Rack
   Description and Context: Muck Rack is a journalist-focused directory and social media monitoring tool that connects PR teams with verified media professionals. It includes profiles of over 1 million journalists, editors, and influencers, with details like beats, social media handles, and contact preferences. This makes it a go-to resource for earned media outreach, helping users pitch stories and track interactions.
   Source URL: muckrack.com

3. Help A Reporter Out (HARO)
   Description and Context: HARO is a free service that acts as a directory and matchmaking platform for earned media, connecting journalists and bloggers with expert sources. Users can sign up to receive daily queries from media professionals seeking insights, allowing for organic publicity opportunities. It's particularly useful for businesses or individuals looking to build relationships without direct payment.
   Source URL: haro.com

4. Meltwater
   Description and Context: Meltwater provides a media intelligence suite with a built-in directory of earned media contacts, including global journalists and outlets. It offers advanced search features, sentiment analysis, and monitoring tools to identify and engage with influencers for organic coverage. This platform is geared toward larger organizations but can be scaled for smaller users.
   Source URL: meltwater.com

5. PR Newswire
   Description and Context: While primarily a press release distribution service, PR Newswire includes access to a directory of media contacts and outlets for earned media strategies. It helps users distribute content to journalists and track pickup, fostering organic visibility. This tool is often used alongside other directories for comprehensive PR campaigns.
   Source URL: prnewswire.com

Additional Notes:

• These results are based on a simulated search prioritizing reputable PR and media tools. I focused on platforms that directly support earned media by providing contact directories, as opposed to paid advertising services.
• If you're new to earned media, start with free options like HARO for quick access, then consider paid subscriptions (e.g., Cision or Muck Rack) for more advanced features.
• Always verify the latest availability and pricing on the source websites, as tools may require registration or subscriptions.

If you need more specific results (e.g., by industry or region), feel free to refine your query!

Here are some sources where you can find a directory of earned media contacts:

1. Cision: Cision is a popular media relations platform that offers a comprehensive database of journalists, influencers, and media contacts. You can search for contacts by name, title, publication, or topic. www.cision.com
2. Muck Rack: Muck Rack is a journalist database that allows you to search for and connect with journalists, influencers, and media outlets. You can filter your search by publication, beat, location, and more. www.muckrack.com
3. HARO (Help a Reporter Out): HARO is a platform that connects journalists with sources. You can sign up to receive daily emails with queries from journalists, or use their database to find and contact journalists. www.helpareporter.com
4. PR Newswire: PR Newswire is a leading provider of news distribution and media relations services. Their database includes a comprehensive directory of media contacts, which you can search by name, publication, or topic. www.prnewswire.com
5. JournalistContacts: JournalistContacts is a database of journalists, influencers, and media contacts that allows you to search and connect with media professionals. www.journalistcontacts.com
6. Anewstip: Anewstip is a platform that allows you to search for and connect with journalists, influencers, and media outlets. You can filter your search by publication, beat, location, and more. www.anewstip.com
7. Mediatakeout: Mediatakeout is a database of media contacts that allows you to search for and connect with journalists, influencers, and media outlets. www.mediatakeout.com

These sources can provide you with a solid starting point for building your directory of earned media contacts. However, keep in mind that some of these platforms may require a subscription or registration to access their full databases.

Sources:

• www.cision.com
• www.muckrack.com
• www.helpareporter.com
• www.prnewswire.com
• www.journalistcontacts.com
• www.anewstip.com
• www.mediatakeout.com

Here’s a list of resources and platforms that can help you find earned media contacts, along with additional context about each:

1. Cision

• Description: Cision is a leading PR and earned media platform that provides access to a comprehensive database of journalists, influencers, and media outlets. It also offers tools for media monitoring, press release distribution, and analytics.
• Website: Cision

2. Muck Rack

• Description: Muck Rack is a PR software platform that connects PR professionals with journalists. It offers a searchable database of journalists, media monitoring, and tools for pitching and reporting.
• Website: Muck Rack

3. HARO (Help a Reporter Out)

• Description: HARO connects journalists with sources for their stories. It’s a free service where you can sign up to receive queries from reporters looking for expert commentary or information.
• Website: HARO

4. PR Newswire

• Description: PR Newswire offers a media database and press release distribution services. It also provides tools for targeting specific journalists and media outlets.
• Website: PR Newswire

5. Agility PR Solutions

• Description: Agility PR Solutions provides a media database, press release distribution, and media monitoring services. It’s particularly popular in Canada but has a global reach.
• Website: Agility PR Solutions

6. Prowly

• Description: Prowly is a PR software platform that includes a media database, press release distribution, and media monitoring. It’s designed to streamline PR workflows and improve media outreach.
• Website: Prowly

7. Gorkana (Cision UK)

• Description: Gorkana, now part of Cision, offers a media database and PR tools specifically tailored for the UK market. It includes access to journalists, media outlets, and influencers.
• Website: Gorkana

8. PressRush

• Description: PressRush is a media database and PR tool that helps you find journalists and media outlets for your press releases and pitches. It’s particularly useful for startups and small businesses.
• Website: PressRush

9. Media Contacts by Meltwater

• Description: Meltwater offers a media database as part of its broader suite of PR and media monitoring tools. It includes access to journalists, bloggers, and influencers.
• Website: Meltwater

10. Roxhill Media

• Description: Roxhill Media provides a media database and PR tools for targeting journalists and media outlets. It’s particularly popular in the UK and Europe.
• Website: Roxhill Media

11. PressPage

• Description: PressPage is a PR software platform that includes a media database, press release distribution, and media monitoring. It’s designed to help brands manage their earned media efforts.
• Website: PressPage

12. PR.co

• Description: PR.co offers a media database and press release distribution services. It’s particularly popular in Europe and provides tools for targeting specific journalists and media outlets.
• Website: PR.co

13. Newswire

• Description: Newswire provides press release distribution services and access to a media database. It’s designed to help businesses reach journalists and media outlets.
• Website: Newswire

14. PRWeb

• Description: PRWeb is a press release distribution service that also offers access to a media database. It’s particularly popular for small businesses and startups.
• Website: PRWeb

15. SourceBottle

• Description: SourceBottle connects journalists with sources for their stories. It’s a free service where you can sign up to receive queries from reporters looking for expert commentary or information.
• Website: SourceBottle

These platforms and services can help you build and manage your earned media contacts effectively. Each offers unique features and tools, so you may want to explore a few to find the best fit for your needs.