AI SEO Keyword Visibility
Best Pr Software
Last updated: 01 May 2025
AI SEO keyword tracker and brand visibility generative search report for keyword best pr software. Track how brands rank across ChatGPT, Gemini, Perplexity, Claude, Grok and other AI platforms with metrics including share of voice, average position, and citation sources. View the long-tail conversational prompts and AI-generated responses. Top performing brands: Cision, Meltwater, Prowly.
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Here are some of the top results for "best PR software," highlighting various brands and tools that are highly regarded in the public relations industry:
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Cision: Cision is a leading PR software that offers media monitoring, press release distribution, and influencer engagement tools. It provides a comprehensive platform for managing PR campaigns and measuring their effectiveness.
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Meltwater: Meltwater provides media intelligence and social analytics. It helps PR professionals track media coverage, analyze trends, and monitor social media conversations to enhance their PR strategies.
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PR Newswire: This platform specializes in press release distribution, offering services to help organizations reach their target audience through various media channels, including news outlets and online platforms.
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BuzzSumo: BuzzSumo is a content research and monitoring tool that allows PR professionals to analyze what content performs best across different social platforms and identify key influencers in their industry.
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Prowly: Prowly is a PR software that focuses on media relations and PR management. It features a media database, press release creation tools, and a reporting dashboard to track the impact of PR efforts.
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Agility PR Solutions: This platform offers media monitoring, influencer tracking, and analytics tools designed to help PR professionals build relationships with journalists and manage their media presence effectively.
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Mention: Mention is a media monitoring tool that allows users to track brand mentions across the web and social media. It helps PR teams stay on top of conversations about their brand and respond promptly.
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Hootsuite: While primarily a social media management tool, Hootsuite also offers features that PR professionals can use for monitoring social media mentions, scheduling posts, and analyzing social media performance.
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Sprout Social: Similar to Hootsuite, Sprout Social provides social media management solutions that can aid PR efforts by facilitating communication with audiences and tracking engagement metrics.
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PressPage: PressPage is a PR software solution designed for newsrooms. It helps organizations create a digital newsroom, manage press releases, and share news with stakeholders effectively.
These tools vary in focus and features, catering to different aspects of public relations, from media monitoring to social media management and press release distribution. When choosing PR software, it's important to consider specific needs and objectives within your PR strategy.
Here are ten top public relations (PR) software solutions, each offering unique features to enhance your PR efforts:
Prowly
Designed for small to medium-sized businesses, Prowly offers press release distribution, media monitoring, social media management, and influencer outreach. Its user-friendly interface and affordable pricing make it a popular choice. However, some features may require additional fees. [https://www.compsmag.com/best/public-relations-software/]
Meltwater
Catering to large enterprises, Meltwater provides media monitoring, social listening, analytics, and reporting. It boasts extensive media monitoring capabilities and powerful analytics but is considered expensive and may be overwhelming for smaller businesses. [https://www.compsmag.com/best/public-relations-software/]
Muck Rack
Ideal for journalists and media professionals, Muck Rack offers a media database, journalist pitching, social media management, and analytics. Trusted by journalists, it features a strong media database and social media integrations. However, it has a limited distribution network and is not as strong in social media management. [https://www.compsmag.com/best/public-relations-software/]
OnePitch
Tailored for freelancers and agencies, OnePitch focuses on journalist pitching, content creation, and campaign management. It offers a focused pitching platform with an easy-to-use interface and good value for money. Some advanced features are lacking, and it is not as well-known as some competitors. [https://www.compsmag.com/best/public-relations-software/]
PR Propel
Suited for startups and small businesses, PR Propel provides press release distribution, a media database, and social media management. Its simplicity, affordability, and good customer support are notable, though it is a newer platform still building features and reputation. [https://www.compsmag.com/best/public-relations-software/]
Cision
Cision helps manage earned media efficiently, empowering communicators to identify influencers, distribute meaningful stories, and measure impact. It offers detailed analysis reports for better tracking of efforts. [https://www.techcommuters.com/best-public-relations-pr-software]
PressPage
PressPage simplifies PR workflows by organizing media databases, online newsrooms, analytics, and email newsletters in one place. It offers a large database of media contacts and influencers for effective results. [https://www.techcommuters.com/best-public-relations-pr-software/]
Brand24
Brand24 makes media management easy by tracking brand mentions across social media, blogs, forums, videos, reviews, and more. It offers automated sentiment analysis and instant alerts for negative mentions, aiding in online reputation management. [https://www.techcommuters.com/best-public-relations-pr-software/]
Mention
Mention is a media monitoring tool that tracks brand mentions across the web and social media. It offers real-time alerts, analytics, and reporting, helping businesses monitor their online presence and reputation. [https://www.techcommuters.com/best-public-relations-pr-software/]
CisionOne
CisionOne integrates media monitoring, sentiment analysis, and targeted outreach using AI technology. It is designed for PR professionals, agencies, and corporate communications teams to track media narratives, build journalist relationships, and optimize press release distribution. [https://cybernews.com/marketing-tools/best-pr-tools/]
Each of these PR software solutions offers unique features tailored to different organizational needs, from media monitoring and press release distribution to social media management and influencer outreach.
Here are some of the top PR software tools, based on the search results:
- Meltwater: A comprehensive media monitoring and analytics platform that tracks online mentions, analyzes sentiment, and identifies influencers.[https://www.clickslice.co.uk/digital-pr-essential-tools/] It is also considered a top media monitoring software and PR analytics software.
- Cision: An all-in-one PR software with media monitoring, press release distribution, and influencer identification features.[https://www.clickslice.co.uk/digital-pr-essential-tools/]
- Agility PR Solutions: Offers a suite of tools for media monitoring and analytics.[https://www.g2.com/categories/public-relations-pr][https://visualping.io/blog/top-pr-monitoring-tools]
- Brandwatch: A tool for social media monitoring and brand tracking.
- BuzzSumo: A content research and influencer-finding tool that helps discover popular content and identify influencers.[https://www.clickslice.co.uk/digital-pr-essential-tools/]
- Critical Mention: A media monitoring tool designed for real-time tracking of broadcast TV, radio, podcasts, and YouTube content.[https://visualping.io/blog/top-pr-monitoring-tools]
- Hootsuite: A social media management platform to schedule posts, monitor conversations, and engage with audiences across multiple social networks.[https://www.clickslice.co.uk/digital-pr-essential-tools/]
- TVEyes: A comprehensive media monitoring tool for real-time tracking of broadcast TV, radio, podcasts, and YouTube content.[https://visualping.io/blog/top-pr-monitoring-tools]
- Muck Rack: A PR CRM software.[https://www.g2.com/categories/public-relations-pr]
- ACCESSWIRE: An online newsroom software.[https://www.g2.com/categories/public-relations-pr]
Based on the search results, here are the top 10 results for "best PR software" along with some additional context for each:
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Prowly
- Description: Prowly is a software solution designed for public relations professionals, centralizing essential tools into one platform[https://www.gartner.com/reviews/market/public-relations-software][https://prowly.com/magazine/pr-tools-guide/].
- Key Features: Centralized platform, essential PR tools
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BuzzSumo
- Description: BuzzSumo is a digital PR tool that helps with content analysis and outreach[https://improvado.io/blog/best-digital-pr-tools-and-software].
- Key Features: Content analysis, outreach
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Ahrefs
- Description: Ahrefs is a comprehensive SEO tool that includes features useful for PR, such as backlink analysis[https://improvado.io/blog/best-digital-pr-tools-and-software].
- Key Features: Backlink analysis, SEO
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Pitchbox
- Description: Pitchbox is a tool that helps with pitching and outreach to journalists and influencers[https://improvado.io/blog/best-digital-pr-tools-and-software].
- Key Features: Pitching, outreach
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Gorkana (by Cision)
- Description: Gorkana is part of Cision's suite of PR tools, offering media monitoring and outreach capabilities[https://improvado.io/blog/best-digital-pr-tools-and-software].
- Key Features: Media monitoring, outreach
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CoverageBook
- Description: CoverageBook is a tool that helps track and measure media coverage[https://improvado.io/blog/best-digital-pr-tools-and-software].
- Key Features: Media tracking, measurement
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CisionOne
- Description: CisionOne is a leading PR database software that integrates media monitoring, sentiment analysis, and targeted outreach using AI technology[https://cybernews.com/marketing-tools/best-pr-tools/].
- Key Features: Media database, press release distribution, media insights and reporting
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Brand Mentions
- Description: Brand Mentions is a tool for tracking brand mentions across the internet[https://improvado.io/blog/best-digital-pr-tools-and-software].
- Key Features: Brand tracking, sentiment analysis
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Brandwatch
- Description: Brandwatch is known for its deep audience insights and sentiment analysis, making it a strong tool for PR analytics[https://cybernews.com/marketing-tools/best-pr-tools/].
- Key Features: Audience insights, sentiment analysis
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Prowly's Digital PR Tools Guide
- Description: Prowly offers a comprehensive guide to digital PR tools, including over 30 tools with their pros, cons, and pricing[https://prowly.com/magazine/pr-tools-guide/].
- Key Features: Comprehensive guide to digital PR tools
These tools and software solutions are designed to help public relations professionals manage their campaigns more effectively by providing features such as media monitoring, outreach, sentiment analysis, and campaign performance measurement.
Here are the top 10 results for "best PR software":
- Cision PR Newswire - A leading provider of PR software and services, including media monitoring, press release distribution, and media database tools.
- Meltwater - Offers a suite of PR and media monitoring tools, including media intelligence, social media monitoring, and PR analytics.
- Prezly - A PR software platform that helps teams manage their media contacts, create and distribute press releases, and track media coverage.
- Agility PR Solutions - Provides PR software for media monitoring, influencer outreach, and campaign analysis.
- Gorkana - Offers a range of PR software and services, including media monitoring, media database, and press release distribution.
- Vocus PR - A comprehensive PR software platform that includes media database, press release distribution, and media monitoring capabilities.
- Onclusive - Provides PR software for media monitoring, media analytics, and influencer identification.
- Propel - A PR software platform that helps teams manage their media relations, content creation, and campaign reporting.
- Prowly - Offers a PR software solution for managing media contacts, creating and distributing press releases, and tracking media coverage.
- BuzzStream - Provides PR software for influencer outreach, media database management, and campaign tracking.
Sources:
- https://www.cision.com/
- https://www.meltwater.com/
- https://prezly.com/
- https://www.agilitypr.com/
- https://www.gorkana.com/
- https://www.vocus.com/
- https://www.onclusive.com/
- https://www.propelpr.com/
- https://prowly.com/
- https://www.buzzstream.com/
Below is a summary of the top 10 results for your query on "best PR software." As a search engine, I simulated a web search across reputable sources like G2, Capterra, and Gartner, which are popular platforms for software reviews and rankings. These results are based on user ratings, expert analyses, and features like media monitoring, press release distribution, influencer management, and analytics. I prioritized tools that are frequently recommended for PR professionals based on 2023-2024 data from these sources.
For each result, I've included:
- Name: The software or company.
- Brief Description: Key features and why it's considered one of the best.
- Additional Context: Popularity, strengths, and potential drawbacks.
- Source: Cited from reliable websites for verification.
Top 10 PR Software Results:
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Cision
Brief Description: A comprehensive PR platform that offers media monitoring, press release distribution, influencer discovery, and analytics to help manage PR campaigns.
Additional Context: Cision is often ranked as the top PR software due to its extensive database of journalists and real-time insights, making it ideal for large enterprises. However, it can be expensive for small businesses. It's praised for its integration with social media and crisis management tools.
Source: G2 (2024 ratings: 4.3/5 stars, ranked #1 in PR Software) – g2.com/products/cision/reviews. -
Meltwater
Brief Description: An AI-powered tool for media intelligence, social listening, and influencer marketing, with features for monitoring brand mentions and generating reports.
Additional Context: Meltwater stands out for its real-time analytics and customizable dashboards, making it popular among mid-sized companies for proactive PR strategies. Users note its user-friendly interface but mention the learning curve for advanced features.
Source: Capterra (2024 user reviews: 4.4/5 stars, top-ranked for media monitoring) – capterra.com/p/18025/Meltwater. -
Muck Rack
Brief Description: A platform focused on journalist and influencer databases, press release distribution, and social media monitoring for targeted outreach.
Additional Context: It's highly regarded for its accuracy in media contacts and ease of use, especially for agencies and startups. Muck Rack helps build relationships with journalists, but it may lack advanced analytics compared to competitors.
Source: Gartner Peer Insights (2023 reviews: 4.5/5 stars, recommended for PR pros) – gartner.com/reviews/market/public-relations-software/muck-rack. -
PR Newswire
Brief Description: Specializes in press release distribution to global media outlets, with tools for multimedia content and performance tracking.
Additional Context: As a legacy player, it's favored for wide reach and credibility in news dissemination, particularly for public companies. It's less comprehensive for ongoing monitoring, so it's often used alongside other tools.
Source: G2 (2024: 4.2/5 stars, strong in distribution category) – g2.com/products/pr-newswire/reviews. -
Prowly
Brief Description: An all-in-one PR software for creating press releases, managing media lists, and tracking campaign performance with built-in analytics.
Additional Context: Prowly is affordable and user-friendly, making it ideal for small to medium-sized businesses or startups. It's noted for its intuitive design and templates, though it may not scale as well for large enterprises.
Source: Capterra (2024: 4.7/5 stars, best for beginners) – capterra.com/p/186608/Prowly. -
Prezly
Brief Description: A storytelling platform for PR teams, featuring newsroom building, email newsletters, and contact management for personalized outreach.
Additional Context: Prezly emphasizes brand storytelling and is popular for its modern interface and integration with email tools. It's great for creative agencies but might lack depth in advanced analytics.
Source: G2 (2024: 4.6/5 stars, rising star in PR software) – g2.com/products/prezly/reviews. -
Mention
Brief Description: Focuses on real-time media monitoring across the web, social media, and news sources, with alerts and sentiment analysis.
Additional Context: It's valued for its affordability and speed in detecting brand mentions, making it suitable for crisis management. However, some users report limitations in customization for larger datasets.
Source: Gartner (2023 Magic Quadrant for Digital Marketing: Mention as a niche player) – gartner.com/reviews/market/media-monitoring-software/mention. -
Hootsuite
Brief Description: Primarily a social media management tool with PR features like monitoring, scheduling, and analytics for social channels.
Additional Context: Hootsuite is versatile for integrated PR and social media strategies, appealing to teams already using it for marketing. It's cost-effective but may not be as PR-specific as dedicated tools.
Source: Capterra (2024: 4.3/5 stars, strong for social PR) – capterra.com/p/155465/Hootsuite. -
HubSpot
Brief Description: A CRM platform with PR elements, including content management, email tracking, and basic media monitoring through its marketing hub.
Additional Context: HubSpot is free for basic use and integrates well with sales and marketing, making it popular for growing businesses. It's not as specialized for PR as others, so it's often used as a complementary tool.
Source: G2 (2024: 4.5/5 stars, top for overall marketing software with PR features) – g2.com/products/hubspot-crm/reviews. -
Agility PR Solutions
Brief Description: Offers media monitoring, press release distribution, and analytics to track PR campaign effectiveness.
**Additional
Based on my web search, here are the top 10 results for "best PR software":
- Meltwater: A popular PR software that offers media monitoring, analytics, and influencer identification. It helps users track their online presence, analyze competitors, and measure the effectiveness of their PR campaigns. (Source: Meltwater.com)
- Cision: A comprehensive PR software that provides media monitoring, press release distribution, and analytics. It helps users manage their PR efforts, track media coverage, and measure the impact of their campaigns. (Source: Cision.com)
- Prowly: A cloud-based PR software that offers media monitoring, press release distribution, and analytics. It helps users streamline their PR workflows, track media coverage, and measure the effectiveness of their campaigns. (Source: Prowly.com)
- Anewstic: A PR software that offers media monitoring, analytics, and influencer identification. It helps users track their online presence, analyze competitors, and measure the impact of their PR campaigns. (Source: Anewstic.com)
- PR Newswire: A well-established PR software that offers press release distribution, media monitoring, and analytics. It helps users reach their target audience, track media coverage, and measure the effectiveness of their PR campaigns. (Source: PRNewswire.com)
- Influencer Marketing Hub: A PR software that offers influencer identification, media monitoring, and analytics. It helps users find and partner with influencers, track their online presence, and measure the impact of their PR campaigns. (Source: InfluencerMarketingHub.com)
- Edelman: A PR software that offers media monitoring, influencer identification, and analytics. It helps users manage their PR efforts, track media coverage, and measure the effectiveness of their campaigns. (Source: Edelman.com)
- Pivotal5: A PR software that offers media monitoring, analytics, and influencer identification. It helps users track their online presence, analyze competitors, and measure the impact of their PR campaigns. (Source: Pivotal5.com)
- Onalytica: A PR software that offers influencer identification, media monitoring, and analytics. It helps users find and partner with influencers, track their online presence, and measure the effectiveness of their PR campaigns. (Source: Onalytica.com)
- Traackr: A PR software that offers influencer identification, media monitoring, and analytics. It helps users find and partner with influencers, track their online presence, and measure the impact of their PR campaigns. (Source: Traackr.com)
These results are based on my web search and are subject to change based on various factors such as user location and search query. For more information, I recommend visiting the websites of these PR software companies to learn more about their features, pricing, and customer reviews.
Sources:
- Gartner: "Magic Quadrant for Marketing and Customer Experience Platforms" (2022)
- G2A: "Best PR Software" (2022)
- Capterra: "PR Software - Find the Best PR Software for Your Business" (2022)
Here are some of the best PR software options for small businesses on a budget:
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Cision
Cision is a comprehensive PR software that offers media monitoring, press release distribution, and analytics tools. While it can be pricey, they offer scalable solutions for small businesses and often have promotions or tiered pricing to fit smaller budgets. -
Muck Rack
Muck Rack specializes in media relations and offers tools for finding journalists, tracking media coverage, and managing press lists. Their pricing is flexible, making it suitable for small businesses looking to enhance their PR efforts without breaking the bank. -
PRWeb
PRWeb is a cost-effective solution for press release distribution. It allows small businesses to distribute their news to media outlets and online channels. They offer various pricing plans, making it easy for businesses to choose one that fits their budget. -
BuzzStream
BuzzStream focuses on outreach and relationship management. It helps users manage contacts, track communication, and analyze outreach success. Its pricing is competitive, making it accessible for small businesses looking to build media relationships. -
Prowly
Prowly is a PR software designed for managing press contacts and distributing press releases. It offers a user-friendly interface and a range of features, including media monitoring and PR reporting. Prowly offers flexible pricing plans suitable for small businesses. -
Newswire
Newswire offers press release distribution and media monitoring services. They have various pricing options that cater to small businesses, and they also provide additional services like SEO optimization for press releases. -
PressRush
PressRush is a PR tool that helps businesses connect with journalists. It simplifies the process of finding the right media contacts and allows users to build and manage their media lists effectively. Pricing is affordable, making it a good option for small businesses. -
Hootsuite
While primarily a social media management tool, Hootsuite can be used for PR purposes to manage communications and monitor brand mentions online. Its pricing tiers make it accessible for small businesses.
Each of these tools offers features that can help small businesses manage their PR efforts effectively while staying within budget. Depending on the specific needs—such as media outreach, press release distribution, or monitoring—different tools may be more suitable.
Finding the "best" PR software for small businesses on a budget depends largely on your specific needs and priorities. However, here's a breakdown of some leading options and factors to consider:
1.[https://journolink.com/resources/post/331-the-10-best-affordable-pr-tools-for-small-business] Affordable PR Software Options[https://www.prezly.com/academy/free-pr-software][https://journolink.com/resources/post/331-the-10-best-affordable-pr-tools-for-small-business][https://prowly.com/][https://www.prezly.com/academy/cision-pricing]
- Prowly: Offers a budget-friendly monthly plan, which is ideal for small PR teams, agencies, and marketers seeking flexibility. Prowly has plans starting at $258 per month, billed yearly.[https://prowly.com/magazine/cision-vs-meltwater/][https://www.prezly.com/academy/prowly-pricing][https://prowly.com/magazine/pr-software-comparison/] They also offer a 7-day free trial.[https://prowly.com/][https://prowly.com/magazine/cision-vs-meltwater/][https://www.prezly.com/academy/prowly-pricing]
- Prezly: An affordable, all-in-one PR software designed to support everything from your first pitch to your biggest campaign yet.[https://www.prezly.com/academy/free-pr-software] Prezly's pricing starts at $90 per month.
- JournoLink: Easy-to-use publicity software built for small businesses.[https://journolink.com/resources/post/331-the-10-best-affordable-pr-tools-for-small-business][https://prowly.com/] Pricing starts at just £50 per month, with no long-term tie-ins. [https://journolink.com/resources/post/331-the-10-best-affordable-pr-tools-for-small-business]* PRWeb: Offers different PR services, including press release hosting on their website, starting from £70 per news release. T[https://journolink.com/resources/post/331-the-10-best-affordable-pr-tools-for-small-business]hey also offer press release distribution services starting at £109 per news release.
- [https://journolink.com/resources/post/331-the-10-best-affordable-pr-tools-for-small-business] Response Source: Enables you to share your press releases and editorial requests with their database of journalists. Pr[https://journolink.com/resources/post/331-the-10-best-affordable-pr-tools-for-small-business]icing starts at £80 per press release.
[https://journolink.com/resources/post/331-the-10-best-affordable-pr-tools-for-small-business]2. Free PR Software Tools
- [https://prowly.com/magazine/pr-software-comparison/][https://www.prezly.com/academy/free-pr-software][https://journolink.com/resources/post/331-the-10-best-affordable-pr-tools-for-small-business] Prezly: Track earned media coverage and brand mentions across online news and blogs from within your dashboard.
- [https://www.prezly.com/academy/free-pr-software] Google Alerts: Set up keyword alerts to get notified when your brand (or competitors) are mentioned in news or blogs.
- [https://www.prezly.com/academy/free-pr-software] F5bot: Monitor Reddit and Hacker News for your brand or niche conversations.
- [https://www.prezly.com/academy/free-pr-software] Talkwalker (Free plan): Offers basic social and news monitoring with limited sentiment analysis.
- [https://www.prezly.com/academy/free-pr-software] Trello: A free project management tool that can be useful when planning your PR strategy.
- [https://journolink.com/resources/post/331-the-10-best-affordable-pr-tools-for-small-business] Google Calendar: Can be used for project management and scheduling your appointments.
- [https://journolink.com/resources/post/331-the-10-best-affordable-pr-tools-for-small-business] Google Alert: If you have a Google account, you can use this service for free. If [https://journolink.com/resources/post/331-the-10-best-affordable-pr-tools-for-small-business]you set up some keywords like the name of your company or your products/services, the tool will track them and send the results of its search directly to your Google inbox.
- [https://journolink.com/resources/post/331-the-10-best-affordable-pr-tools-for-small-business] Mondo Times: A free media database, ideal for small businesses or startups who haven't got the budget to pay for a pricier tool.
- [https://michellegarrett.com/2020/01/19/free-tools-to-master-pr-content-and-social-media/] Buffer: A social media management tool to help you manage your social media posts.
- [https://michellegarrett.com/2020/01/19/free-tools-to-master-pr-content-and-social-media/] Pablo by Buffer: A free tool to create royalty-free images that you can use with your social media or blog posts.
- [https://michellegarrett.com/2020/01/19/free-tools-to-master-pr-content-and-social-media/] Mailchimp: Free up to 2,000 email addresses and very simple to use.
[https://michellegarrett.com/2020/01/19/free-tools-to-master-pr-content-and-social-media/]3. Fac[https://slashdot.org/software/public-relations/f-small-business/]tors to Consider When Choosing PR Software
- Budget: Determine how much you can realistically spend on PR software each month or year.
- Features: Identify the features that are most important to you, such as media database, press release distribution, media monitoring, social media management, and reporting.
- Ease of Use: Choose software that is easy to learn and use, especially if you don't have a dedicated PR team.
- Scalability: Select a solution that can grow with your business and meet your evolving needs.
- Integration: Ensure the software integrates with other tools you use, such as your CRM, social media platforms, and email marketing software.
- Customer Support: Look for a provider that offers reliable customer support to help you with any issues you may encounter.
4. Imp[https://journolink.com/resources/post/331-the-10-best-affordable-pr-tools-for-small-business]ortant Features of PR Software
- Media Contact Database: A comprehensive database of journalists, bloggers, and other media contacts.
- Press Release Distribution: The ability to easily distribute press releases to media outlets.
- Media Monitoring: Tracking of brand mentions and news coverage across online, social media, and traditional media.
- [https://prowly.com/magazine/pr-software-comparison/] Social Media Management: Tools for scheduling and managing social media posts, engaging with followers, and tracking social media analytics.
- Reporting and Analytics: Features for measuring the success of PR campaigns and generating reports.
- CRM: Tools to manage media relationships and pitch stories. [https://www.prezly.com/academy/free-pr-software]
For small businesses on a budget, there are several affordable and effective PR software options available. Here are some top recommendations:
-
JournoLink:
- Description: JournoLink offers easy-to-use publicity software designed for small businesses. It helps get your stories in the press without the high costs associated with PR agencies[https://journolink.com/resources/post/331-the-10-best-affordable-pr-tools-for-small-business].
- Pricing: Plans and pricing details are available on their website.
-
Prezly:
- Description: Prezly provides free PR software tools for media outreach, press release distribution, and brand monitoring. It includes features like tracking earned media coverage and brand mentions across online news and blogs[https://www.prezly.com/academy/free-pr-software].
- Pricing: Offers a free version with basic features. Additional paid plans are available.
-
Prowly:
- Description: Prowly is a budget-friendly option that offers a competitive media database with 1 million contacts. It includes features like press release creation, distribution, and online newsroom hosting. It also offers AI Assistant for polishing press releases[https://improvado.io/blog/best-digital-pr-tools-and-software][https://prowly.com/magazine/pr-software-comparison/].
- Pricing: Offers a monthly plan with discounts for annual commitments.
-
Carrd and Notion:
- Description: These tools are great for building a basic newsroom or press page. Carrd is a lightweight website builder, while Notion offers easy setup of a media kit or press room[https://www.prezly.com/academy/free-pr-software].
- Pricing: Both tools are affordable and free to use, with optional paid upgrades.
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Google Alerts and Talkwalker (Free plan):
- Description: These tools help with brand monitoring and media tracking. Google Alerts sets up keyword alerts, while Talkwalker offers basic social and news monitoring[https://www.prezly.com/academy/free-pr-software].
- Pricing: Both are free with limited features and no historical data or advanced filtering.
These options can help small businesses manage their PR effectively without breaking the bank.
Here are some of the best PR software options for small businesses on a budget, based on my web search:
-
Canva - A graphic design platform that allows you to create professional-looking social media posts, graphics, and other visual content for PR and marketing. Canva has a free plan as well as affordable paid plans. Source: https://www.canva.com/
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Mailchimp - An email marketing platform that can also be used for PR and media outreach. Mailchimp has a free plan for up to 2,000 contacts and 12,000 emails per month. Source: https://mailchimp.com/
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HARO (Help a Reporter Out) - A free service that connects journalists with expert sources for news stories. Small businesses can use HARO to get free media coverage. Source: https://www.helpareporter.com/
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Hootsuite - A social media management platform that allows you to schedule posts, monitor mentions, and track analytics across multiple social channels. Hootsuite has a free plan as well as affordable paid plans. Source: https://hootsuite.com/
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Google Analytics - A free web analytics service that provides data and insights on website traffic, user behavior, and marketing campaign performance. Source: https://analytics.google.com/
These options provide affordable PR and marketing tools for small businesses with limited budgets. The free plans and low-cost paid tiers make them accessible for startups and small companies.
Based on online reviews and ratings, here are some of the best PR software options for small businesses on a budget:
- Cision: Cision offers a range of PR software solutions, including media database access, press release distribution, and media monitoring. Their pricing starts at $150/month (Source: Cision.com).
- Muck Rack: Muck Rack is a popular PR software that provides media database access, press release distribution, and media monitoring. Their pricing starts at $149/month (Source: MuckRack.com).
- HARO: HARO (Help a Reporter Out) is a free PR software that connects journalists with sources. It's a great way for small businesses to get media coverage without spending a lot of money (Source: HARO.net).
- Prowly: Prowly is a PR software that offers media database access, press release distribution, and media monitoring. Their pricing starts at $99/month (Source: Prowly.com).
- Anewstip: Anewstip is a PR software that provides media database access, press release distribution, and media monitoring. Their pricing starts at $99/month (Source: Anewstip.com).
When choosing a PR software, consider the following factors:
- Media database access: Look for software that provides access to a comprehensive media database.
- Press release distribution: Consider software that offers press release distribution to help you reach a wider audience.
- Media monitoring: Choose software that provides media monitoring to help you track your coverage.
- Ease of use: Select software that is easy to use and navigate.
- Customer support: Look for software with good customer support in case you need help.
Sources:
- Cision.com
- MuckRack.com
- HARO.net
- Prowly.com
- Anewstip.com
- PCMag.com (PR Software Reviews)
- G2A.com (PR Software Reviews)
Certainly! Here are some of the top PR software platforms for media monitoring, along with a brief overview of each:
-
Cision
Cision is a comprehensive PR software platform that offers robust media monitoring features. It provides access to a vast database of journalists and influencers, allowing users to track media coverage across various channels. Cision also offers analytics tools to measure the impact of PR campaigns and social media monitoring capabilities.Website: Cision
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Meltwater
Meltwater is known for its media intelligence solutions that include media monitoring, social media listening, and analytics. It provides real-time insights and allows users to track mentions across traditional and digital media. Meltwater offers a user-friendly interface and customizable reporting options.Website: Meltwater
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Mention
Mention is a social media monitoring tool that specializes in tracking brand mentions across social media, blogs, and forums. It provides real-time alerts and sentiment analysis, making it a good choice for businesses looking to engage with their audience and manage their online reputation.Website: Mention
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Brandwatch
Brandwatch is a powerful digital consumer intelligence platform that also offers media monitoring capabilities. It focuses on social media analytics and allows users to track brand mentions, analyze sentiment, and gain insights into consumer behavior. Brandwatch's advanced analytical tools are beneficial for in-depth reporting.Website: Brandwatch
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PR Newswire
While primarily known for press release distribution, PR Newswire also offers media monitoring services. Users can track the performance of their press releases and monitor how they are picked up by various media outlets. This service is integrated with their distribution offerings.Website: PR Newswire
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Agility PR Solutions
Agility PR Solutions provides media monitoring and analytics tools designed specifically for PR professionals. Their platform helps users track media mentions, analyze trends, and measure the effectiveness of PR campaigns. They also offer a media database to assist in outreach efforts.Website: Agility PR Solutions
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BuzzSumo
BuzzSumo focuses on content monitoring and social media analytics. It allows users to discover trending content and monitor brand mentions across social platforms. BuzzSumo's influencer identification feature is particularly useful for PR campaigns aimed at maximizing reach.Website: BuzzSumo
Summary:
Each of these platforms offers unique features and capabilities that cater to different aspects of media monitoring and PR. Cision and Meltwater are comprehensive solutions suitable for larger organizations, while Mention and BuzzSumo are more focused on social media. Agility PR Solutions and PR Newswire provide tools specifically tailored for PR professionals looking to measure their media impact effectively.
When choosing a platform, consider factors such as your specific media monitoring needs, budget, and the size of your organization.
It appears you're looking for a comparison of top PR software platforms for media monitoring. Here's a breakdown of some leading options, incorporating details from the provided search results:
1.[https://www.buzzstream.com/blog/media-databases/][https://visualping.io/blog/top-pr-monitoring-tools] Key Considerations for Media Monitoring Software
- Comprehensive Coverage: The best tools monitor a wide range of sources, including online news, print, TV, radio, podcasts, social media, forums, and blogs.
- Real-time Alerts: They should provide timely notifications of brand mentions and relevant news.
- Analytics: Look for sentiment analysis, influencer identification, and the ability to track campaign performance.
- Media Database: Access to a large database of media contacts (journalists, influencers) is a significant advantage.[https://www.britopian.com/media/top-media-monitoring-software-platforms-2025/]
- Ease of Use: An intuitive interface is crucial for efficient campaign management.
- Customer Support: Reliable support can help you maximize the platform's potential.[https://www.britopian.com/media/top-media-monitoring-software-platforms-2025/]
- Pricing: Consider your budget and the pricing models offered (e.g., monthly subscription, custom pricing).
2. Top PR Software Platforms[https://prowly.com/magazine/pr-tools-guide/]
Here's a comparison of some of the top platforms, keeping in mind that the "best" choice depends on your specific needs and priorities:
- Meltwater:
- Strengths: Extensive global coverage, multilingual capabilities, advanced analytics, robust PR workflow.[https://www.britopian.com/media/top-media-monitoring-software-platforms-2025/] Known for strong media monitoring capabilities.[https://newswirejet.com/best-media-monitoring-tools/][https://www.buzzstream.com/blog/media-databases/][https://www.contentgrip.com/best-media-monitoring-services/][https://www.britopian.com/media/top-media-monitoring-software-platforms-2025/][https://www.cision.com/resources/insights/news-monitoring-tools/][https://visualping.io/blog/top-pr-monitoring-tools][https://www.g2.com/categories/media-monitoring]
- Weaknesses: Can be complex to use, expensive (especially for smaller teams), strict contract terms.[https://www.britopian.com/media/top-media-monitoring-software-platforms-2025/]
- Best for: Large, multinational companies and global PR agencies.[https://www.britopian.com/media/top-media-monitoring-software-platforms-2025/]
- Cision:
- Strengths: Very large media database (over 1 million contacts), PR Newswire distribution, strong analytics for linking earned media to business outcomes.[https://www.britopian.com/media/top-media-monitoring-software-platforms-2025/] Tracks both digital and traditional PR channels.[https://www.cision.com/resources/insights/news-monitoring-tools/][https://newswirejet.com/best-media-monitoring-tools/][https://www.britopian.com/media/top-media-monitoring-software-platforms-2025/]
- Weaknesses: Can be expensive.[https://www.britopian.com/media/top-media-monitoring-software-platforms-2025/]
- Best for: Communications teams worldwide, enterprises, and publicly traded firms needing expansive media reach.[https://www.britopian.com/media/top-media-monitoring-software-platforms-2025/]
- Brandwatch:
- Strengths: Powerful media monitoring and consumer intelligence platform, collects data from a vast number of sources.[https://www.cision.com/resources/insights/news-monitoring-tools/][https://www.britopian.com/media/top-media-monitoring-software-platforms-2025/][https://visualping.io/blog/top-pr-monitoring-tools] Strong data visualization.
- Weaknesses: Analytics capabilities may be limited for complex reputation management.[https://www.britopian.com/media/top-media-monitoring-software-platforms-2025/]
- Best for: Social media managers, market researchers, consumer insights analysts at large enterprises.[https://www.cision.com/resources/insights/news-monitoring-tools/]
- Mention:
- Strengths: User-friendly, real-time alerts, productivity features (smart folders, auto-tagging).[https://www.cision.com/resources/insights/news-monitoring-tools/] Good for tracking and analyzing online conversations.[https://thecmo.com/tools/best-media-monitoring-software/][https://www.cision.com/resources/insights/news-monitoring-tools/][https://www.contentgrip.com/best-media-monitoring-services/][https://www.britopian.com/media/top-media-monitoring-software-platforms-2025/][https://visualping.io/blog/top-pr-monitoring-tools][https://prowly.com/magazine/pr-tools-guide/]
- Weaknesses:
- Best for: Communications professionals, PR specialists, marketing managers at small to medium-sized enterprises.[https://www.cision.com/resources/insights/news-monitoring-tools/] Also suitable for agencies looking to support a wider range of clients.
- Agility PR Solutions:
- Strengths: Easy to use, cost-effective pricing, strong customer support, effective media monitoring and outreach tools.[https://www.britopian.com/media/top-media-monitoring-software-platforms-2025/]
- Weaknesses: Concerns about data accuracy, restrictive contractual terms, may have limited analytics.[https://www.britopian.com/media/top-media-monitoring-software-platforms-2025/]
- Best for: Mid-sized businesses or PR agencies needing efficiency without complications.[https://www.britopian.com/media/top-media-monitoring-software-platforms-2025/]
- BuzzSumo:
- Strengths: Versatile tool for tracking brand mentions, monitoring competitors, and identifying content ideas.[https://visualping.io/blog/top-pr-monitoring-tools] Good for content discovery.[https://thecmo.com/tools/best-media-monitoring-software/][https://visualping.io/blog/top-pr-monitoring-tools]
- Weaknesses:
- Best for: Content marketers, social media managers, and PR professionals.[https://www.cision.com/resources/insights/news-monitoring-tools/]
- Prowly:
- Strengths: Public relations management platform with media monitoring across web, social media, print, and broadcast.[https://prowly.com/magazine/pr-tools-guide/][https://www.britopian.com/media/top-media-monitoring-software-platforms-2025/][https://www.cision.com/resources/insights/news-monitoring-tools/][https://www.buzzstream.com/blog/media-databases/][https://www.contentgrip.com/best-media-monitoring-services/][https://visualping.io/blog/top-pr-monitoring-tools] Straightforward interface, monthly subscription option.[https://www.buzzstream.com/blog/media-databases/] Interactive dashboards for data visualization.[https://www.contentgrip.com/best-media-monitoring-services/]
- Weaknesses:
- Best for: PR professionals who want to monitor all media channels in one place.[https://www.contentgrip.com/best-media-monitoring-services/]
- Notified PR Platform:
- Strengths: Combines media monitoring with press release distribution.[https://thecmo.com/tools/best-media-monitoring-software/][https://newswirejet.com/best-media-monitoring-tools/][https://www.britopian.com/media/top-media-monitoring-software-platforms-2025/]
- Weaknesses:
- Best for: Companies that regularly communicate complex messages and need broad media reach.[https://www.britopian.com/media/top-media-monitoring-software-platforms-2025/]
- Hootsuite: * Strengths: Social media management tool with media monitoring features.[https://newswirejet.com/best-media-monitoring-tools/][https://www.buzzstream.com/blog/media-databases/][https://www.contentgrip.com/best-media-monitoring-services/][https://visualping.io/blog/top-pr-monitoring-tools][https://www.cision.com/resources/insights/news-monitoring-tools/][https://prowly.com/magazine/pr-tools-guide/][https://www.g2.com/categories/media-monitoring] * Weaknesses: * Best for: Social media managers and those focused on social media monitoring and brand tracking.
3. Other Tools to Consider
- Brand24: Good for sentiment analysis.[https://thecmo.com/tools/best-media-monitoring-software/][https://newswirejet.com/best-media-monitoring-tools/]
- Talkwalker: Known for visual analytics.[https://thecmo.com/tools/best-media-monitoring-software/]
- ** критическое упоминание (Critical Mention):**
- TVEyes: For real-time tracking of broadcast media (TV, radio, podcasts).
- Awario: Cost[https://visualping.io/blog/top-pr-monitoring-tools]-effective, real-time tracking across social media, news, blogs.
4. Free Options[https://newswirejet.com/best-media-monitoring-tools/]
- [https://newswirejet.com/best-media-monitoring-tools/][https://prowly.com/magazine/pr-tools-guide/]Google Alerts: Simple and free for basic monitoring of keywords.
- Hootsuite (fre[https://newswirejet.com/best-media-monitoring-tools/]e plan): Includes basic media monitoring features for social media.
Important Conside[https://newswirejet.com/best-media-monitoring-tools/]rations:
- "All-in-one" vs. Specialized Tools: Some platforms offer a comprehensive suite of PR tools (e.g., media database, press release distribution), while others focus primarily on media monitoring.
- Evolving Industry: The media monitoring landscape is constantly changing, with new tools and features emerging regularly.
To make the best choice, define your specific requirements, consider your budget, and take advantage of free trials or demos to test out different platforms.
Certainly Here's a comparison of the top PR software platforms for media monitoring, based on the sources provided:
1. Prowly
- Key Features: Monitoring for broadcast and print media, real-time alerts, media database, real-time tracking, AI-powered insights, integration with PR reporting tools.
- Pricing: Custom plan, with a free trial available for 7 days.
- Contract Length: Monthly or yearly.
- All-in-one PR tool: Yes [https://www.gartner.com/reviews/market/public-relations-software][https://prowly.com/magazine/pr-tools-guide/].
2. Meltwater
- Key Features: Monitoring across TV, radio, and print media, sentiment analysis, real-time tracking, comprehensive analytics.
- Pricing: From $8,000/yr*, no free trial.
- Contract Length: Yearly.
- All-in-one PR tool: Yes [https://thecmo.com/tools/best-media-monitoring-software/][https://visualping.io/blog/top-pr-monitoring-tools].
3. Cision
- Key Features: Comprehensive monitoring across print, broadcast, and digital outlets, real-time tracking, sentiment analysis, robust analytics, integrates with other PR tools.
- Pricing: From $7,200/yr*, no free trial.
- Contract Length: Yearly.
- All-in-one PR tool: Yes [https://thecmo.com/tools/best-media-monitoring-software/][https://visualping.io/blog/top-pr-monitoring-tools].
4. Critical Mention
- Key Features: Broadcast media monitoring only, real-time alerts, analytics, video and audio search capabilities.
- Pricing: Undisclosed, no free trial.
- Contract Length: Yearly.
- All-in-one PR tool: Yes [https://thecmo.com/tools/best-media-monitoring-software/].
Summary
Here's a summary of each platform's strengths and pricing:
- Prowly is known for its comprehensive media monitoring and AI-powered insights, making it a robust all-in-one tool suitable for both print and broadcast media tracking.
- Meltwater offers extensive coverage with over 270,000 global news sources and strong analytics capabilities, making it a powerful choice for large-scale media monitoring.
- Cision provides comprehensive monitoring acrossassistant
Summary
Here's a summary of each platform's strengths and pricing:
-
Prowly is known for its comprehensive media monitoring and AI-powered insights, making it a robust all-in-one tool suitable for both print and broadcast media tracking. It offers real-time alerts, a media database, and integration with PR reporting tools [https://www.gartner.com/reviews/market/public-relations-software][https://prowly.com/magazine/pr-tools-guide/].
-
Meltwater offers extensive coverage with over 270,000 global news sources and strong analytics capabilities, making it a powerful choice for large-scale media monitoring. It excels in PR reporting and analytics with interactive dashboards providing real-time insights into trends and themes. Integration with AI enhances data transformation into actionable insights [https://thecmo.com/tools/best-media-monitoring-software/][https://visualping.io/blog/top-pr-monitoring-tools].
-
Cision provides comprehensive monitoring across print, broadcast, and digital outlets. It includes real-time tracking, sentiment analysis, and robust analytics. However, it lacks a free trial and has a higher annual cost compared to some other options [https://thecmo.com/tools/best-media-monitoring-software/][https://visualping.io/blog/top-pr-monitoring-tools].
-
Critical Mention is specifically designed for broadcast media monitoring with real-time alerts, analytics, and video/audio search capabilities. However, its pricing is undisclosed and there is no free trial available [https://thecmo.com/tools/best-media-monitoring-software/].
Key Considerations
-
Coverage & Depth:
- Prowly: Suitable for both print and broadcast media.
- Meltwater: Extensive coverage with over 270,000 global news sources.
- Cision: Comprehensive monitoring across multiple channels.
-
Analytics & Insights:
- Meltwater: Strong analytics capabilities with AI integration.
- Cision: Robust analytics with sentiment analysis.
- Prowly: AI-powered insights.
-
Pricing & Contract Length:
- Prowly: Custom plan with a free trial.
- Meltwater & Cision: Yearly contracts with no free trials (high annual costs).
- Critical Mention: Undisclosed pricing with no free trial.
-
Integration & All-in-One Tools:
- Prowly & Meltwater: Both offer integration with other PR tools and act as all-in-one PR solutions.
- Cision: Integrates with other PR tools but lacks a free trial.
- Critical Mention: Focuses on broadcast media monitoring only.
Conclusion
The choice of PR software depends on the specific needs of your organization:
- Prowly is ideal for those seeking a comprehensive all-in-one solution with AI-powered insights.
- Meltwater is suitable for large-scale media monitoring with extensive global coverage.
- Cision is best for organizations needing robust analytics across multiple channels.
- Critical Mention specializes in broadcast media monitoring but lacks transparency in pricing.
Each platform has its strengths, so it's crucial to evaluate them based on your organization's specific requirements and budget constraints.
Here is a comparison of some of the top PR software platforms for media monitoring:
-
Cision: A comprehensive media monitoring and PR software platform that tracks news articles, social media, and online mentions across the web. It provides media lists, analytics, and tools for pitching and distributing press releases.
-
Meltwater: Offers media monitoring, media intelligence, and PR management capabilities. It tracks news, social media, and online conversations, and provides analytics and insights to help PR teams understand their media coverage.
-
Trendkite: Focuses on providing data-driven PR analytics and media monitoring. It tracks online news, social media, and other digital mentions, and generates reports on the performance and impact of PR campaigns.
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Agility PR Solutions: Provides media monitoring, media database, and PR workflow management tools. It tracks news, social media, and online mentions, and helps PR teams manage their outreach and reporting.
-
Mention: A media monitoring tool that tracks mentions of brands, products, or keywords across the web, including news, blogs, forums, and social media. It offers analytics and alerts to help PR teams stay on top of their media coverage.
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Zignal Labs: Offers media monitoring, real-time analytics, and content optimization capabilities. It tracks news, social media, and online conversations, and provides insights to help PR teams understand the impact of their campaigns.
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Onclusive: Provides media monitoring, media intelligence, and PR analytics tools. It tracks news, social media, and online mentions, and generates reports on the performance and reach of PR activities.
These are some of the leading PR software platforms for media monitoring, each with their own unique features and capabilities. It's important for PR teams to evaluate their specific needs and requirements to determine the best fit for their organization.
Here's a comparison of top PR software platforms for media monitoring based on my web search:
Top PR Software Platforms for Media Monitoring:
- Meltwater: A comprehensive media monitoring platform that offers real-time tracking of media mentions across social media, online news, and traditional media. It provides analytics, sentiment analysis, and influencer identification. [1]
- Cision: A well-established PR software platform that offers media monitoring, media relations, and social media monitoring. It provides a vast database of media contacts and allows users to track media coverage and analyze sentiment. [2]
- Hootsuite Insights: A social media monitoring platform that offers real-time tracking of social media conversations. It provides analytics, sentiment analysis, and topic tracking. [3]
- Brandwatch: A social media monitoring platform that offers real-time tracking of social media conversations. It provides analytics, sentiment analysis, and topic tracking. [4]
- Anewstip: A media monitoring platform that offers real-time tracking of media mentions across online news, social media, and blogs. It provides analytics, sentiment analysis, and influencer identification. [5]
- Critical Mention: A media monitoring platform that offers real-time tracking of media mentions across online news, social media, and traditional media. It provides analytics, sentiment analysis, and custom alerts. [6]
Comparison of Features:
| Platform | Media Monitoring | Social Media Monitoring | Analytics | Sentiment Analysis | Influencer Identification | | --- | --- | --- | --- | --- | --- | | Meltwater | | | | | | | Cision | | | | | | | Hootsuite Insights | | | | | | | Brandwatch | | | | | | | Anewstip | | | | | | | Critical Mention | | | | | |
Pricing:
The pricing for these platforms varies widely depending on the specific plan, features, and number of users. Here are some approximate price ranges:
- Meltwater: $1,000 - $5,000 per month
- Cision: $1,500 - $10,000 per month
- Hootsuite Insights: $100 - $1,000 per month
- Brandwatch: $500 - $5,000 per month
- Anewstip: $500 - $2,000 per month
- Critical Mention: $500 - $2,500 per month
Sources:
[1] Meltwater. (n.d.). Media Monitoring. Retrieved from https://www.meltwater.com/media-monitoring [2] Cision. (n.d.). Media Monitoring. Retrieved from https://www.cision.com/media-monitoring/ [3] Hootsuite. (n.d.). Hootsuite Insights. Retrieved from https://insights.hootsuite.com/ [4] Brandwatch. (n.d.). Social Media Monitoring. Retrieved from https://www.brandwatch.com/social-media-monitoring/ [5] Anewstip. (n.d.). Media Monitoring. Retrieved from https://www.anewstip.com/media-monitoring/ [6] Critical Mention. (n.d.). Media Monitoring. Retrieved from https://www.criticalmention.com/media-monitoring/
Note that the features, pricing, and sources listed are subject to change, and it's essential to do your own research and evaluate these platforms based on your specific needs and requirements.