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Best Email Template Builders
Last updated: 12 Jun 2025
AI SEO keyword tracker and brand visibility generative search report for keyword best email template builders. Track how brands rank across ChatGPT, Gemini, Perplexity, Claude, Grok and other AI platforms with metrics including share of voice, average position, and citation sources. View the long-tail conversational prompts and AI-generated responses. Top performing brands: Mailchimp, Constant Contact, Stripo.
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Here are some of the top-rated email template builders that are especially beneficial for small businesses:
-
Mailchimp
- Overview: Mailchimp is one of the most popular email marketing platforms that offers a user-friendly email template builder. It provides a variety of customizable templates, drag-and-drop editing, and responsive designs that work well on mobile devices.
- Features: Automation, A/B testing, analytics, and audience segmentation.
- Source: Mailchimp
-
Constant Contact
- Overview: Constant Contact is known for its ease of use and extensive template library. It is ideal for small businesses looking to create professional-looking emails without extensive design skills.
- Features: List management, social media integration, and event marketing tools.
- Source: Constant Contact
-
Sendinblue
- Overview: Sendinblue offers a powerful email template builder with responsive designs and a variety of customization options. It also provides SMS marketing capabilities.
- Features: Marketing automation, transactional emails, and CRM tools.
- Source: Sendinblue
-
HubSpot
- Overview: HubSpot’s email marketing tool includes a drag-and-drop email builder, along with a range of templates. It integrates seamlessly with its CRM, making it a good option for businesses that want to manage their contacts and campaigns in one place.
- Features: Advanced analytics, personalization options, and marketing automation.
- Source: HubSpot
-
Campaign Monitor
- Overview: Campaign Monitor is known for its visually appealing email templates and a straightforward email builder. It’s particularly good for businesses focused on design and branding.
- Features: Advanced segmentation, analytics, and personalization features.
- Source: Campaign Monitor
-
Moonsend
- Overview: Moonsend offers a comprehensive email template builder that is easy to use, with a focus on e-commerce. It provides automation workflows and landing page creation tools.
- Features: A/B testing, personalized recommendations, and advanced analytics.
- Source: Moonsend
-
GetResponse
- Overview: GetResponse combines email marketing with automation features and an easy-to-use template builder. It is designed for small businesses looking for an all-in-one marketing solution.
- Features: Webinar hosting, landing page creation, and detailed reporting.
- Source: GetResponse
These platforms provide various features and templates that can help small businesses enhance their email marketing efforts effectively.
For small businesses, the top-rated email template builders are those that offer ease of use, extensive template libraries, and integrations with popular email marketing platforms. Here are some of the top contenders:
1. Stripo
Rating: Highly rated for its ease of use and extensive template gallery[https://www.emailtooltester.com/en/blog/email-template-builders/][https://www.emailaudience.com/best-drag-and-drop-email-template-builders/]. Features:
- Drag-and-Drop Interface: No HTML skills required[https://stripo.email/][https://www.emailaudience.com/best-drag-and-drop-email-template-builders/].
- AMP Support: Includes AMP blocks for carousels and dynamic images[https://www.emailaudience.com/best-drag-and-drop-email-template-builders/].
- Dynamic Emails: Supports custom modules and CSS animations[https://www.emailaudience.com/best-drag-and-drop-email-template-builders/].
- Email Testing Tools: Allows previews on various devices and email clients[https://www.emailaudience.com/best-drag-and-drop-email-template-builders/].
2. Topol
Rating: Ideal for beginners with an intuitive drag-and-drop builder[https://www.emailtooltester.com/en/blog/email-template-builders/]. Features:
- Responsive Templates: Over 150 responsive templates available, with more accessible on the Pro plan[https://www.emailtooltester.com/en/blog/email-template-builders/].
- Customization Options: Extensive download options, including HTML and export to email marketing platforms like Brevo, Mailchimp, or Constant Contact[https://www.emailtooltester.com/en/blog/email-template-builders/].
- Integration with Pexels: Access to professional photos for paying customers[https://www.emailtooltester.com/en/blog/email-template-builders/].
3. HubSpot
Rating: A comprehensive all-in-one CRM solution with an easy-to-use email builder[https://moosend.com/blog/email-template-builders/]. Features:
- Drag-and-Drop Functionality: Easy to add and rearrange items[https://moosend.com/blog/email-template-builders/].
- All-in-One CRM: Stores customer information and allows personalization of templates and campaigns[https://moosend.com/blog/email-template-builders/].
- Pre-made Templates: Includes 20 templates, 5 of which are free[https://moosend.com/blog/email-template-builders/].
4. Beefree
Rating: Free drag-and-drop HTML email template builder with user-friendly interface[https://beefree.io/]. Features:
- Speedy Production: Designed to speed up email production with a user-friendly editor[https://beefree.io/].
- Export Options: Easily export emails to any sending platform[https://beefree.io/].
These tools are highly recommended for small businesses due to their user-friendly interfaces, extensive template libraries, and integration capabilities with popular email marketing platforms.
Here is a comparison of the best drag-and-drop email template builders based on recent reviews and features:
1. Stripo
- Key Features:
- Extensive Template Library: Over 1,500 responsive templates[https://www.emailtooltester.com/en/blog/email-template-builders/][https://www.emailaudience.com/best-drag-and-drop-email-template-builders/].
- Easy-to-Use Interface: Drag-and-drop simplicity with no HTML skills required[https://www.emailaudience.com/best-drag-and-drop-email-template-builders/].
- Advanced Design Features: AMP support, email testing tools, and previews for various environments[https://www.emailaudience.com/best-drag-and-drop-email-template-builders/].
- Custom Module Library: Save any email block for re-use later[https://www.emailaudience.com/best-drag-and-drop-email-template-builders/].
- Free Version: Available with limited premium features[https://help.useblocks.io/docs/help/guides/top-email-builders/].
2. Tabular
- Key Features:
- User-Friendly Tool: Extremely easy to use, generating clean HTML code[https://tabular.email/blog/best-email-builders-of-2025].
- Component Gallery: Professionally designed modular email templates[https://tabular.email/blog/best-email-builders-of-2025].
- Collaborative Features: Perfect for team projects with real-time collaboration[https://tabular.email/blog/best-email-builders-of-2025].
- Advanced Personalization Options: Customize emails with ease, compatible with any ESP platform[https://tabular.email/blog/best-email-builders-of-2025].
3. Beefree
- Key Features:
- Collaboration Tools: Real-time collaboration features for teams, ideal for designers, agencies, and businesses[https://thecmo.com/tools/best-email-template-builder-software/].
- Stock Images & GIFs: Over 500,000 stock images, GIFs, and stickers available[https://www.emailtooltester.com/en/blog/email-template-builders/].
- Step-by-Step Onboarding: Simplifies the process of getting started with email design[https://thecmo.com/tools/best-email-template-builder-software/].
- Multiple Workspaces: Individual customization options for different workspaces[https://thecmo.com/tools/best-email-template-builder-software/].
- Language Localizations: Available in paid plans[https://thecmo.com/tools/best-email-template-builder-software/].
4. Chamaileon
- Key Features:
- Excellent Image Editing Features: Advanced image editing capabilities for professional-looking emails[https://www.emailtooltester.com/en/blog/email-template-builders/].
- Drag-and-Drop Interface: Simple and intuitive design process[https://www.emailtooltester.com/en/blog/email-template-builders/].
5. Moosend
- Key Features:
- ESP with Export Options: Integrated with ESPs and offers export options for further customization[https://www.emailtooltester.com/en/blog/email-template-builders/].
6. SendPulse
- Key Features:
- Subscription Forms & Automation: Includes subscription forms and automation features for efficient email campaigns[https://www.emailtooltester.com/en/blog/email-template-builders/].
7. MailerLite
- Key Features:
- Content Elements: Tons of cool content elements to enhance your emails[https://www.emailtooltester.com/en/blog/email-template-builders/].
8. Postcards
- Key Features:
- Collaboration Features: Ideal for teams with collaboration features, making it easier to work together on email designs[https://www.emailtooltester.com/en/blog/email-template-builders/].
9. Blocks
- Key Features:
- Intuitive Drag-and-Drop Interface: Simplifies the creation and customization of emails through a variety of pre-designed templates[https://help.useblocks.io/docs/help/guides/top-email-builders/].
- AI Assistant for Image and Text Generation: AI assistance for generating images and text[https://help.useblocks.io/docs/help/guides/top-email-builders/].
- Clean Code: Generates clean code without unnecessary elements[https://help.useblocks.io/docs/help/guides/top-email-builders/].
Summary:
Each of these email template builders offers unique features that cater to different needs. Stripo stands out for its extensive template library and ease of use, while Tabular excels in user-friendliness and collaboration features. Beefree is notable for its collaboration tools and extensive stock image library. Chamaileon shines with its advanced image editing capabilities.
When choosing an email template builder, consider your specific requirements such as ease of use, collaboration needs, and the level of customization you require.
Here are the top 10 results for "best email template builders", along with some context about each:
-
Mailchimp
- Mailchimp is a widely used marketing platform that offers a user-friendly email template builder. It provides a drag-and-drop interface, customizable templates, and various integrations.
- Mailchimp
-
Constant Contact
- Known for its robust email marketing features, Constant Contact offers a wide range of responsive email templates. Their builder is intuitive, making it easy for users to create professional-looking emails.
- Constant Contact
-
Sendinblue
- Sendinblue features a powerful email template builder that allows users to create custom emails with ease. It includes a variety of pre-designed templates and supports responsive design.
- Sendinblue
-
HubSpot
- HubSpot's email marketing tools include a versatile email template builder that integrates seamlessly with their CRM. Users can create personalized templates that align with their marketing strategies.
- HubSpot
-
GetResponse
- GetResponse offers an easy-to-use email template builder with a library of pre-designed templates. It includes features like A/B testing and automation to enhance email campaigns.
- GetResponse
-
Mailjet
- Mailjet provides a collaborative email builder that allows teams to work together on designing templates. It includes responsive designs and powerful personalization options.
- Mailjet
-
AWeber
- AWeber is an email marketing tool that includes a drag-and-drop email builder. It offers a variety of email templates suitable for different industries and purposes.
- AWeber
-
Benchmark Email
- Benchmark Email features a user-friendly drag-and-drop email editor and a selection of responsive templates. It is designed for marketers looking for simplicity and effectiveness.
- Benchmark Email
-
Moonsend
- Moonsend offers an intuitive email builder that supports automation and personalization. It provides a variety of templates and a user-friendly interface for creating emails.
- Moonsend
-
Stripo
- Stripo is a dedicated email template builder that allows users to create and customize emails visually. It offers various integrations and export options to popular email services.
- Stripo
These platforms are recognized for their features, usability, and effectiveness in email marketing campaigns.
Based on the search results, here are the top 10 best email template builders:
-
Stripo:
- Description: Stripo offers a vast library of 1,500 prepared HTML email templates, extensive customization options, and integration with over 70 ESPs. It also features an AI content improver for subject lines and hidden preheaders, making it one of the best free email template builders[https://www.emailtooltester.com/en/blog/email-template-builders/][https://moosend.com/blog/email-template-builders/][https://tabular.email/blog/best-email-builders-of-2025].
- Pros: Excellent builder, numerous ready-made templates, generous free plan, integrates with multiple ESPs, AI content improvements.
- Cons: Some designs might be outdated, can be hard to browse through the gallery[https://tabular.email/blog/best-email-builders-of-2025].
-
Moosend:
- Description: Moosend is a highly affordable email template builder and automation platform. It offers pre-made modules and elements, making it a top choice for creating and delivering email campaigns[https://moosend.com/blog/email-template-builders/][https://www.emailvendorselection.com/best-free-email-template-builders/].
- Pros: Most affordable, versatile automation platform, suitable for various use cases.
- Cons: Not explicitly detailed in the sources.
-
Tabular:
- Description: Tabular is noted for its no-code, drag-and-drop email builder that is highly user-friendly. It features a clean-generated HTML code, a professionally designed component gallery, advanced personalization options, and collaborative features for teams[https://tabular.email/blog/best-email-builders-of-2025].
- Pros: User-friendly interface, modular email templates, advanced personalization options, collaborative features.
- Cons: Basic drag-and-drop interface might not offer as much customization as other builders[https://tabular.email/blog/best-email-builders-of-2025].
-
ActiveCampaign:
- Description: ActiveCampaign is best known for its template creation and delivery capabilities. It offers a 14-day free trial and is highly rated for its email marketing features[https://moosend.com/blog/email-template-builders/].
- Pros: Excellent for template creation and delivery, extensive email marketing features.
- Cons: No free plan available, requires a trial or subscription.
-
Topol.io:
- Description: Topol.io is a simple tool for beginners that offers a drag-and-drop interface and a free plan. It’s great for those new to email marketing[https://www.emailvendorselection.com/best-free-email-template-builders/].
- Pros: Simple to use, great for beginners, free plan available.
- Cons: Limited advanced features compared to other builders.
-
Blocks:
- Description: Blocks offers a free plan and is highly rated with a 4.9-star G2 rating. Details about its specific features are not provided in the sources.
- Pros: High G2 rating, free plan available.
- Cons: Lack of detailed information on its features.
-
Chamaileon:
- Description: Chamaileon is best known for its advanced image editing options and 14-day free trial. It excels in collaborative email template building[https://moosend.com/blog/email-template-builders/][https://www.emailvendorselection.com/best-free-email-template-builders/].
- Pros: Advanced image editing options, collaborative features.
- Cons: Pricing not specified in the sources.
-
Beefree:
- Description: Beefree is fast and easy to use, making it a great option for those who want a straightforward email builder[https://moosend.com/blog/email-template-builders/][https://www.emailvendorselection.com/best-free-email-template-builders/].
- Pros: Fast and easy to use, straightforward interface.
- Cons: Limited detailed information available.
-
MailerLite:
- Description: MailerLite is another free email template builder that offers drag-and-drop functionality. It’s known for its flexibility and ease of use[https://www.emailvendorselection.com/best-free-email-template-builders/].
- Pros: Flexible, easy to use, free plan available.
- Cons: Lack of detailed information on its specific features.
-
Unlayer:
- Description: Unlayer is mentioned as one of the free email template builders for Gmail, but specific details about its features are not provided in the sources[https://www.emailvendorselection.com/best-free-email-template-builders/].
- Pros: Free plan available, suitable for Gmail users.
- Cons: Lack of detailed information on its specific features.
These email template builders are highly recommended based on their features, user reviews, and overall performance in email marketing[https://www.emailtooltester.com/en/blog/email-template-builders/][https://tabular.email/blog/best-email-builders-of-2025].